I've been saying this for the LONGEST. Now ya'll are seeing it. Simply winning meaningless matches doesn't do sh_t for your character nor buildup for the main stage at WM. The only person so far that's had great booking so far from The Shield has been Seth. He doesn't even have to win matches to look strong as a character to make people care about him and I would argue that he's been cheered at times as a Face.
I'm confused what they are doing with Reigns at the moment, but it's pure sh_t I'll tell you that much.
It's almost as if Vince is doing this just to spite smarks who don't like Reigns. I have a feeling he'll go on a Superman streak that will be worse than Cena when he gets the belt just to spite fans. Wouldn't be surprised if he beats Punk's title reign just for the extra

It's like in the creative meeting on that markerboard next to Reigns and his storyline development it just says
"Roman Reigns-Beat Lesnar at Wrestlemania"
I wonder are they giving him direction backstage, I mean Heyman is doing a better job at telling the crowd Reigns' reasons and motivation for wanting to win the title than Reigns himself.
Honestly I think Vince is hurting the product more than helping nowadays..Reigns is supposed to be the heir to the throne yet he is booked like shyt...


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Still won't sell for Reigns