Rogan scored another $250,000,000

[Paper Boi]

If was still around this would be his spot.

People would love to pay just to hear Patrice’s ramblings on various topics.

nah i think patrice would have his own shyt by now

he wouldn’t be joey diaz on 5000 episodes of rogan status

edit: nvm i think that’s what you’re saying. i thought you meant he’s be one of those frequent rogan guests who are famous for being rogan guests lol.

 

[east]

posters who start a thread and drop only a paywalled link should be killed

Joe Rogan Gets New Spotify Deal Worth Up to $250 Million
Hit show to be distributed broadly, including on YouTube, rather than exclusively on audio streaming service
By Anne Steele
Updated Feb. 2, 2024 11:53 am ET

Spotify has reached a new deal with star podcaster Joe Rogan that will allow his hit show to be distributed broadly.

Rogan’s fresh deal, which is estimated to be worth as much as $250 million over its multi-year term, involves an upfront minimum guarantee, plus a revenue sharing agreement based on ad sales.

Under the new licensing agreement, Spotify will sell ads for and distribute “The Joe Rogan Experience” across several podcast platforms, including in a video format on YouTube, the company said Friday. Under his previous deal, the show was exclusive to Spotify.

The new deal is emblematic of shifting economics in podcasting, which has matured in both audience reach and advertising spending since Rogan’s last deal. Spotify is working to revise the terms of its deals with top talent so that shows are distributed on several platforms to maximize their audience and ad sales, rather than requiring exclusivity.

It is also aiming to pay smaller minimum guarantees and emphasize revenue sharing, a model that helps share risk with talent.

Spotify struck its first deal with Rogan in 2020 during its initial blitz into the medium. It agreed to pay more than $100 million to bring “The Joe Rogan Experience” to Spotify exclusively in a bid to jump-start podcast listening on its platform. The show has remained far and away the most popular podcast on Spotify.

Rogan’s previous deal with Spotify ties his payout—estimated to land around $180 million to $220 million by the end of its term this year—to audience-number targets.

Spotify spent heavily on podcasting in the format’s early days to build large audiences from its biggest shows. While that early foray into podcasting proved costly, Spotify surpassed Apple to become the most popular podcast listening platform.

Now, the company is working to become more disciplined in its podcast spending. By distributing Rogan’s show broadly, Spotify stands to make more money from ads it sells as the podcast reaches a larger audience.

 

[☑︎#VoteDemocrat]

If was still around this would be his spot.

People would love to pay just to hear Patrice’s ramblings on various topics.

No where close. It’s really the same contrarian libertarian crowd as always

 

[General Mills]

nah i think patrice would have his own shyt by now

he wouldn’t be joey diaz on 5000 episodes of rogan status

edit: nvm i think that’s what you’re saying. i thought you meant he’s be one of those frequent rogan guests who are famous for being rogan guests lol.

Yeah I meant his own show.

His show would be widely popular. He was the shining star guest on the Opie and Anthony show and Anthony was racist as fukk. Despite that people tuned in because Patrice’s takes and observations were just amazing.

He would eat so well in this podcast era

 

[Diunx]

I don’t get the appeal.

He’s not funny, insightful, poignant, etc.

His podcast with comedians are awful since he misses like 99% of the jokes they make, but Im a huge MMA fan, not a lot of shows sitting down 3 hours with the biggest fighters in the world, where they talk about their life, career, influences, preview upcoming cards etc.

 

[mson]

spotify will not be around by the end of that deal

What's going to replace it?

 

[Paper Boi]

What's going to replace it?

it will be bought out or go under

 

[General Mills]

No where close. It’s really the same contrarian libertarian crowd as always

I think it’s closer than you think. Patrice was known to dabble in conspiracy theories. Sports. Politics. Relevant topics. I would have to see him actually interviewing people but I don’t see why he could not be effective doing that. Truthfully Rogan is not that special

Patrice was witty, sharp, obviously hilarious, and smart. I think when motivated ( which is the main factor ) he could have dominated in this podcast space.

The pure fact of him being black would have probably kept him from being as big as Rogan but he would have been huge

 

[Savvir]

Don't always respect his viewpoints or guests...

but i have no choice but to respect the hustle

 

[Frump]

His podcast with comedians are awful since he misses like 99% of the jokes they make, but Im a huge MMA fan, not a lot of shows sitting down 3 hours with the biggest fighters in the world, where they talk about their life, career, influences, preview upcoming cards etc.

I wonder if there is any correlation to him going total right wing the past few years basically the same time the UFC has totally embraced MAGA culture

 

[Starman]

I've seen clips on YT, but never listen to a full episode. Dude getting his bread tho

 

[RamsayBolton]

I don’t get the appeal.

He’s not funny, insightful, poignant, etc.

being likeable is more profitable than being lovable

gotta stand on shyt with ten toes to be loveable. being likeable means not rocking the boat too much

spotify will not be around by the end of that deal

yeah didnt they say they were struggling to turn profits not that long ago

 

[diggy]

He has a wide range of guests, some you may like, some you may hate.

 

[scorpino]

I don’t get the appeal.

He’s not funny, insightful, poignant, etc.

Before Trump and Covid he had some good interviews with interesting people but now he sucks unless you’re an anti woke maga person. If you go on his subreddit it’s just 90% people just shytting on him.

 

[KRayner]

that’s a crazy amount

does spotify really have racks like that?