That early 2000s era of the "hustler" as artist was just a cash grab. Really destroyed my trust in most artists on their commercial release.
Great point that the most successful hip hop artists in the new generation are the ones who have at least some semblance of artistic credibility. In a way we should all be celebrating the trend. The days of hip hop music as a social welfare program is over.
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yup, back then, everyone tryna be like Pac for the sake of selling records. All you needed was image and a Neptune beat, and you went platinum. Now, if you try to do that, your career will be stillbirth'd