WWE officials are looking to get SmackDown on par with RAW in hopes of getting a good deal from SyFy next month when the current TV contract expires. One WWE source says they wouldn't be surprised if SmackDown ends up going to three hours.
RAW is hard to sit through for 3 hours sometimes and they expect people of watch SmackDown for three hours on a Friday night =:

.... This must be their way of making Cena and Punk work Tuesdays.