So Tidal really is a failure...

[the cac mamba]

 

[CodeBlaMeVi]

Jigga Man probably isn't as sharp as a businessman he leads on.

 

[Mike Otherz]

people rooting for it to fail on some "black man dont get too above ya station.” i dont use it but i hope it succceeds and we need realistic idea of what success looks like. its a boutique/niche company and should be judged on those criteria.

 

[No1]

Drop the price? The price is the same as Spotify if you want the same quality. The high-end stuff costs $20.
Only difference here is that the media would rather have companies that have very little to do with music make more money off it and keep the status quo. Everywhere you read, only the $20 is mentioned but the context is not articulated to readers.

While it is true that the tech sphere made it their duty to focus on Tidal's price point and take everything out of context AND focus on the wealth of the backers (something they never due with any other service i.e. Spotify being owned by major labels and getting 400 million in funding from Goldman Sachs), there will still major mistakes made. (1) Internet bloggers wanted this shyt to fail. They should ahve had sit downs with different tech companies like mostt start ups do (like interviews) and get in their good graces. (2) They rushed the product out before its library was even comparable to Spotify (3) They spent too much time focusing on their rivals, instead of just talking about themselves. (4) Obviously that crazy display.

(5) They did not take into account the inflated cost of the product in the Apple Store. The price is marked up like 30% because Apple takes its cut. Thus, the only way for an iphone user to get Tidal at it's regular price is to buy it on the site. This was not presented well.

(6) They did not highlight the independent artists, and the Tidal X features.

(7) And the most important reason people are not checking it out, the stupid app requires your credit information just to test it out.

In the end, TIdal can bounce back but they have to flip the entire advertising campaign. Most people still do not even know what Tidal is, they are not done. Bu if they do not fix things, they will be.

 

[McPiff]

cotdamn you fuccbois are sounding like females in here.

rooting for somebody to fail.

i dont use that shyt but to celebrate this it's just pitful




they have to switch up their whole approach if they want to bounce back though

 

[mozichrome]

never tried it out. cant hate jay-z for trying tho
seems like he went against some established giants and taking that L

 

[Da King]

artist get double the royalty because you pay twice as much

Right, so they didn't cut any new deals, just off loaded the costs all on the consumer, shyt is a sham

 

[beenz]

artist get double the royalty because you pay twice as much

another issue is that jay-z brought out all the RICHEST artist when Tidal was announce all crying like they were broke. I could understand if artist who weren't making money were brought on stage, but when you got kanye, jay-z, beyonce, rihanna, crying poor, it's gonna be hard to garner public sympathy to enrich their pockets even further.

 

[Uno]

dikk riding other artist can only take the CameL so far.

 

[lutha]

are iphones the only way to get the app?....nope, so how can you call it a failure using only iphone numbers?....that doesnt make sense....just saying, i dont have tidal, wont get it, i dont stream, but i find it funny how it seems like they couldnt wait to call it a failure and shyt on jay with the first negative news they could find.....cause they surely werent popping shyt when they said tidal sub numbers had increased...

 

[Hammer]

flopped like Nas

 

[nalej]

Jay tried to take the same route with Tidal as he did with his other successes but failed to realize that a music streaming business is not like vodka. You can't just add some star power to it and get people to buy it.

 

[Bickin Back Being Bool]

NEVER count King Hov out

 

[Da King]

another issue is that jay-z brought out all the RICHEST artist when Tidal was announce all crying like they were broke. I could understand if artist who weren't making money were brought on stage, but when you got kanye, jay-z, beyonce, rihanna, crying poor, it's gonna be hard to garner public sympathy to enrich their pockets even further.

Bringing out Kanye who does nothing but flaunt his wealth

 

[Piff Perkins]

another issue is that jay-z brought out all the RICHEST artist when Tidal was announce all crying like they were broke. I could understand if artist who weren't making money were brought on stage, but when you got kanye, jay-z, beyonce, rihanna, crying poor, it's gonna be hard to garner public sympathy to enrich their pockets even further.

I forgot who wrote this, but someone mentioned that if Hov had brought out 10 superstar artists alongside 10 indie/small artists there probably wouldn't have been much of a backlash. Especially if the big artists harped on using their clout to break down barriers for smaller artists.

Instead they marketed it like a "revolution" that really boils down to giving rich artists more money. An alleged 5% difference in royalties. What a revolution...

BTW notice how Apple's marketing has largely focused on indie or "industry plant" artists? That's the best way to market music. Last year they were marketing Oddisee, which was a great look for underground hip hop. They also had a big campaign with Dana Williams.