Art Barr
INVADING SOHH CHAMPION
This seems like the most logical approach since BBB clearly wasn't ready to capitalize of Lonzo's popularity at that point. It would've had to have been a multi-year deal, but they coulda leveraged Lonzo's signing towards LaVar getting a closer at the shoe/apparel business so that when the deal was up they'd be ready to hit the ground running with BBB.
LaVar seems like they coli posters who believe Jordan brands would be just as lucrative if MJ turned down Phil Knight and started his own sneaker line. Business selling quality, in demand products fail everyday cuz of bad business practices![]()
This failed because of market research.
Way before zo played a ball game.
It is just people believed bloviated spokesman based pr over knowing an industry they were critical of.
then, not knowing components to how its creates profitability.
Art Barr
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dude in his 50's who wants to dress like a carefree high schooler. 



