Don’t forget the mid 00s when artist thought longer albums meant more streamsWhen CD became the main format, a lot of artists definitely went nuts and started making those super long albums. Rap was always kind of unusual with with the 16+ song albums with 4 minute songs and shyt.
I've said this before but streaming has made the musical landscape a little bit more similar to how it was in the 60s and 70s, where artists would make shorter albums and drop more frequent releases.

then don't be a songwriter if you can't come up with 48 bars 

Motion picture ish!
(confirmed by Rockwilder)