According to the
FTC’s complaints, announced jointly in November 2014, Sony deceived consumers with false advertising claims about several “game changing” technological features of the PS Vita in late 2011 and early 2012. The Commission alleged that Deutsch LA, Sony’s advertising agency for the PS Vita launch, knew or should have known that the advertisements it produced contained misleading claims about the console’s capabilities.
The FTC also alleged that Deutsch LA misled consumers by urging its employees to create awareness and excitement about the PS Vita on Twitter, without instructing them to disclose their connection to the advertising agency or its then-client Sony.
In the
FTC’s order with Sony, it is barred from making misleading advertising claims about the features or attributes of its handheld gaming consoles in the future.
Under the order, Sony will provide consumers who bought a PS Vita gaming console before June 1, 2012, either a $25 cash or credit refund, or a $50 merchandise voucher for select video games, and/or services.
Well, that's something to look at alright.
