PS NOW Pricing
Rental Pricing
When you rent a PlayStation™Now game, you are given unlimited access to play that game on any device running PlayStation Now, for the duration of your rental.
PlayStation Now games are available as single-game rentals, with most prices ranging from $1.99 to $19.99. Publishers and developers will ultimately decide their game price points. Most, but not all, games have three rental duration options: 4 hours, 7 days, and 30 days. Publishers and developers decide what rental durations are offered on a title by title basis.
If you would like to give feedback on PlayStation Now or talk with fellow gamers about the service, you can access the forum here:
http://community.us.playstation.com/t5/PlayStation-Now/bd-p/PSNow
Rental Duration
From the time you complete your rental transaction, you have 30 days to play the game for the first time. If you don't start playing within that time, you will lose access to the game, without a refund. Your rental starts when you play the game for the first time after completing your rental transaction.
Example: If you rent a game for seven days on July 1st, but you don't actually play it for the first time until two days later, on July 3rd. Your rental clock starts on July 3rd, and you have seven days from that date to play the game. The two days that passed between completing the rental transaction and playing for the first time are not counted against you.
You can find out how much time you have left with a rental and see your active rentals by going to the My PS Now Games > Rentals section. Any rentals you have played (current or past) can also be found in the My PS Now Games > Play History section.
https://support.us.playstation.com/...9/~/playstation-now-subscriptions-and-rentals
So paying an additional monthly subscription, or paying up to $20 to rent a game for a month is supposed to compete with the ability to pop in an old disc you already own and playing it for free?