What does the NBA want? Teams to care about the regular season? Or teams to be performative in how they show they care about the regular season? Because the object of any game is to win, and in this case, the Thunder did. Does Silver have another objective in mind? Do teams need to win and also do so in a performative way, only using certain players? Who gets to designate what a "starter" is? Teams, or the commissioner? If Bill Belichick sat his entire offense during Brady's prime, and they still won a regular season game against the Jets, it would be lauded as the most brilliant strategical play of all time--securing an extra week of rest for his starters whil still gaining a decisive victory against a division opponent.
Is this not a tacit admission of the inadequecy of the current regular season format? If a team can be fined for not beating a division opponent in the correct, entertaining fashion, the entire sport is so beyond fukked that it has arrived at the point where it needs a brand reboot. What's the point of even having divisions if they a) don't grant a playoff advantage for winning; and b) winning games within them can be punished if you do it incorrectly?