I thought this was an article for spin magazine.
I hope you realize sick wid it was making bank, e-40 had the best distribution deal in hip hop. That label counts as west coast success. You can't dismiss them, Otis. What e 40 did is incredible. They are a SUCCESS
What you are missing is the big picture, the numbers you are talking about , they don't need to sell as many numbers if you budget right. This is the biggest horseshyt sold to the public.
So dig this:
The most successful labels can be doing horrible because of over billing. You are missing the finer points when it comes to what made a successful label.
A successful label, you don't need platinum or gold. In the nineties you could be a successful label with just 2 or 3 artists selling 20k to 100k. Solo artists were more flexible than groups.
The numbers that you are reaching for are delusional. Most Indy rap labels in the west coast did well. it was birthed out of the business blueprint of soul/R&b labels like solar & macola.
Another person besides e40 is, JT the Bigga figga with get low records. He understood how to be successful without having to have radio or music television support.
Why do you think so many full length albums came out? They made a lot of money, Otis.
Some of the biggest untold successful labels came from West.
Your list really needs to be reassessed. You are missing a bunch of labels.