You gotta either do some Quid Quo Pro shyt or have somebody in media championing you. Nas never really had somebody powerful in media who would go to bat for him. Jay has Elliot Wilson,Dream Hampton, and when Hot 97 was the hottest thing in rap radio he had Angie Martinez. Kendrick Lamar and Eminem have Peter Rosenberg, Nicki at one point had Ebro, Drake’s got the podcast kings like DJ Akademick, Nas only really ever had Steve Stoute, whose not a media personality but a businessman and magnate, which unsurprisingly is what Nas has become today.
I don’t think Nas really ever wanted somebody in media to be his soothsayer so to speak, i think he feels all that shyt is fake and disingenuous and the closest we ever got to confirmation of that was the infamous Power 105 rant when he exposed Hot 97 for playing favorites and taking money to play records. You could literally hear the disgust in his voice when he talked about Angie and Flex. nikka said Flex’s whole face was repulsive lmao.
I think Nas is content NOT having to deal with media. He hates doing interviews and now that he can just an album whenever he wants and alert his fans via social media he’s probably on heaven
