Not just whites, all casuals. Casuals determine superstar status. Die Fans only stagnate sports. Die Hards are the reason baseball fell off. Try too hard to protect the sanctity of the sport rather than allowing it to grow and evolve. They the reason people get angry when a hitter celebrates a homerun. Die hard will trash modern players for not being like the past stars. Die hards oppose evolution, because they don't want their favorite players past records to be eclipsed due to some rule change. Problem is the past superstars don't get to play forever, Die hard fans don't live forever, and new fans don't care about some star from the 80s.
Its much better to cater to Casuals than die hards if you are in it for the money.