Have no idea what’s in these rappers pockets, but majority of these artists today isn’t eating well
I've been sleeping and doing other things but I'm here now.
First, Vic Mensa is an artist with 3.3 million monthly listeners on Spotify and multiple 50m stream songs.
I'm not part of his team so I can't see the backend analytics on his Apple Music profile and other streaming services. But going off one of the artist that work with closest having one third of that many monthly listeners and his monthly royalty checks being 15k-20k a month on a 60/40 split with Empire, I can guess Vic Mensa monthly royalties probably generate 40-60k a month on the low end. But then you have to factor in Vic signed to a major not Empire so he probably only getting the standard 17.25% royalty rate. Even then that would put him at 7-10k a month in just mailbox money/residual music income.
That's not even counting publishing where he's getting paid from random uses of his song. 2K used two of his songs in NBA 2K16 so til this day they still have to cut him a check (probably small at this point) based of current sales of 2K16. But then you also have commercials that used his songs before etc etc. All that adds up.
Second, Vic is an extremely corporate friendly artist and even when he's not hot, he's still get booked for corporate opportunities. Another example where I have to go off what my people get paid, but one of my close friends got paid 40k for a small footlocker campaign
So I know for a fact he didn't get less than 40k to do this recent AT&T campaign.
Wolverine didn't give him less than 10-20k to do this recent campaign.
Regular concerts aren't the biggest checks
Dude signed to one of the biggest booking agencies in entertainment and it seems like he has a good relationship over there. So even when he's not hot, his agency will say okay you guys have to throw us a bone for Vic for us to let you even think about working with 21 Savage/DJ Khaled/etc.
Lastly, just because you're not a fan of his music doesn't mean millions of other people aren't. Vic Mensa has a hardcore fanbase, he's at the point where he really doesn't need a hit because their are enough people that like him and are gonna listen to whatever he drops. Hits are cool, they give you exposure, a short term major income boost, and a permanent but smaller boost to your lifelong royalty checks, but they aren't the end all be all of making money in music.
Dude has 40m streams on Spotify on his most recent project in only a month. That's great for most artist.
Check out @VicMensa’s Tweet:
I'm not even a fan of dude, I damn near hate him but I try not hate people I don't really know like that. I'm just being objective and trying to put y'all on game with how much or how little money artist are really making in the music industry.
I know a lot this isn't even gonna connect with the "bbbbut he signed a 360 deal!" crowd though.
Mariah's song possibly earned 92k in a day? That's small money to you?Mariah Carey's record-breaking day shows how little musicians make from Spotify
Wait, so ,Mariah Carey, one of the most popular entertainers in the history of the world, makes relative peanuts for one of the most popular songs EVER..................BUT Vic Mensa is collecting the type of money that you just described.....from the same platform?
Not likely.
Her song had more streams in that one day than what VM would be projected to stream over the course of (x amount of time)Mariah's song earned 92k in a day? That's small money to you?
It's not projected... It's public. Log into Spotify and you can see how much Vic Mensa streams on Spotify.Her song had more streams in that one day than what VM would be projected to stream over the course of (x amount of time)
The numbers don't seem to add up to what you predicted for his monthly earnings from that platform.
@itsyoung!! Will clear this up@ignorethis is actually a concert promoter in the business and yet you have idiots telling him he's wrong with 0 information themselves![]()
ok thanksIt's not projected... It's public. Log into Spotify and you can see how much Vic Mensa streams on Spotify.
Vic Mensa streamed 40m in a month on his most recent project from December 2018, and this is when he's "not hot".
It's not Mariah Carey numbers considering she probably put up 40m streams on only one song in a week but it's still a good amount of money.
Appreciate the respectfulness.ok thanks
I have just seen too many rappers resort to crime once their star fades to believe that any but the top 2 tiers of them are really eating.Not just old school, pre streaming era rappers either. A semi famous rapper who debuted in the 2010s will be arrested for taking penitentiary chances this year.
Thanks for the information.
What is this based on?
First figure was accurate. You brehs love ductales. Most relatively known rappers are making 60-70k a year. Most rappers wish they were making 250k
Thing is I'm not even a concert promoter, that's just something I do occasionally to flip money since we know the booking agents.@ignorethis is actually a concert promoter in the business and yet you have idiots telling him he's wrong with 0 information themselves![]()
Four shows @ $5k a piece isn’t a high bar to clear, I paid less relevant r&b acts about $10k to perform at my school when I was in college and that was a decade ago. I’m sure Vic who has a good college/20 something following can book shows for that easily.Sounds far fetched.
How is he going to earn 20K in the month coming up?
No new album out, no songs in current rotation.
How is he going to generate 20 thousand in March 2019?
And I don't even follow current rappers like that...
I was gonna include this in my post.Four shows @ $5k a piece isn’t a high bar to clear, I paid less relevant r&b acts about $10k to perform at my school when I was in college and that was a decade ago. I’m sure Vic who has a good college/20 something following can book shows for that easily.