T.I. - Let Em Know produced by Pharrell

[WIA20XX]

Are these still companies out there paying people (not big influencers) to post a short and promote songs?
This song is all over my various feeds with the same corny template: 40 year old is in the middle of some suburban dad chore, starts this song and puts on a tilted hat.

I thought it was just me.

Random people I don't follow were all over my feed yesterday bumping this.

A ton of them were who heard TI and was suddenly

Had me feeling some type of way tbh.