They really don't understand psychology.
Ether had two basic lanes. One, calling Jay out for being a swagger jacking opportunist with no originality. The other, some schoolyard bully hood shyt, straight up calling him a bytch and clowning him. Jay whole persona was about how cool, tough and unflappable he was and Nas lil' manned him, showing zero respect.
Funny how so many Hovengers love to talk about how authentic and street he is, but don't understand the approach Nas took or how disrespectful that was from a street perspective