AND ITS fukkING TOP DAWG!!! From what I've seen he wants to be Suge Knight and also the mouthpiece for his artists. This nikka wants to be more famous than them. No one gives a fukk about him. They're twitter feed is only an advertisement campaign. Fans of TDE artists only hear about songs and album details from him and never the artists. They have no idea what they're doing over there. It has the potential to be a huge rap label, but will be stuck in Strange Music territory because of him.
Jay Rock
Will never be bigger than what he is. His last album was fail because Top marketing strategy was to associate him to Kendrick in hopes of his album selling when in reality no one has heard a single thing from in 5 years. No one knows who he is. That's a enough time for a player to graduate high school i graduated college in that time frame. He should've did a feature run, dropped a mixtape titled "Jay Rock and Friends" or some shyt with some heavy features so people could no him outside of TDE by association. But instead he was one of the biggest flops. He still sold more than Thug though.
Ab Soul
If his next album doesn't deliver. He's done. He maybe the first artistTop Dawg drops from the label. Yes these days didn't deliver. As long as Ab delivers musically he can maintain the independent grind with TDE. But Top has to give this nikka freedom to drop singles or a top and not put him on a chain. He's the most abstract and he's the black sheep of their label. His fan base is on some "let's get high, 3rd eye shyt" so he has to feed them like a regular mixtape artist. As long as he doesn't release shyt like "Twact" again he'll be ok but IDK
SZA
With the correct marketing campaign SZA could sell. She's cute and has a good voice.
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Im sure Top has the budget to pay for someone to write her a hit or two. Release it on an EP and go the Jhene Aiko route. She has girl next door vibe and nikkas and females would eat it up.
Isaiah Rashad
He's showing that he could really rap. I think lyrically he's right up there with Kendrick. Kendrick has the ultimate flow though. He's not a star like Q is but from the sounds of The Suns Tirade he has potential to make songs just as good as Q and Kendrick.
He adds southern flavor. Hopefully he pill addiction ends but he has to feed the streets and drop more music for exposure. He'll probably do 10 to 15 k when his album drops.
Schoolboy Q
That groovey nikka. He's fine. Interscope is not going to let Top Dawg ruin their investment. Habits and Contradictions is the 2nd best project out of TDE. Naturally a star. Blank Face was above average so he'll be aight.
But Top Dawg has to let these nikkas drop more music or without Kendrick that label would implode.
