All the people who tell OP that he shouldn't care how he looks by sending a text in the morning, if he feels moved to, are right....
However.
The context is off.
The reality isn't set up for you to win that way... If there's anything that being in the new-age military taught me (programs to help eliminate sexual assault in the ranks but really just makes every male soldier feel like a rapist), it's that it doesn't matter how you feel. It's all about how a girl perceives your actions.
He can follow his feelings all day, decide not to play the game.... But that won't amount to shyt if she already indulges in the game.
At best, him just following his heart will expose him to a lot of women that like the hunt, as oppose to those with a preference of being normal and honest... He will go through a lot of the former types, a lot of them, assuming he texts/calls, does everything off the cuff without considering how he looks. At the same time, all the women in question --- the ones that like the hunt --- aren't any less fukkable than the normal types if he decided to just play the game and go through the motions.
If all you care about is p*ssy OP, then you will have a lot more success just playing the dumbass texting games; you know, the not gettin back til an hour or so later, have her thinking bout why you didn't text and all that, get her mind racing and wondering. ( iGeneration of women. It's just the reality).
If you care about more than just p*ssy, then doing everything off the cuff may make you appear thirsty, clingy or many other things, more often than not to women you may come across; however, the reward can be greater if you find someone who appreciates the straight forward approach. And that's only a matter of time.
I guess the takeaway is this: be straight forward with the broad, if you want. Based on her reception, you will be able to determine if she appreciates your plain approach or if she herself plays the texting games and does it on you. At that point, you know she is a bird and will consider your uncalculated texts every single morning as being thirsty or desperate.