There's no real structure or organization to Hip-Hop anymore.
The upside is that you can carve a completely new lane if you're clever enough to tap into a new audience and keep them fed.
The downside is that nothing has any real lasting power with the audience, and no respect for tradition has a lot of new shyt sounding like throwaways and rappers throwing everything at the wall to see what sticks. No integrity and no one even cares.
Obviously the ATL tropes are being romanticized over the NYC ones (ciphers, project buildings, boom-bap), but where we had older artists interpolating and remixing funk/jazz/soul sounds, we now have artists interpolating and remixing the IMAGERY of punk/metal/industrial with the music being mostly based on ATL/NO/Memphis traditions
A lot of older artists shoehorned themselves into the established tropes because there were limited lanes to run with. It was a lot more Conformist back then, and a lot more Hipster-y now