“The Art of production has been lost”-Diddy

Awesome Wells

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He's right.

And even though he's not a "producer" in a sense of sitting and banging out a beat on an MP, he's more of a producer in the traditional sense. He coaches artists and producers in the studio and builds records from scratch, with vision and a roadmap. This includes how the records should be mixed and mastered too. So Puff is definitely a producer, just not in the way that the casuals define the term.

My issue with Puff today, is why isn't he bringing more new artists to the table? He has enough resources and talent around him to sign new acts and put the effort he does into his own projects, into some new blood. His ear is crazy. He could be ushering in a whole new generation of Bad Boy with fresh artists, and he's still doing this Puff Daddy sh*t, lol. I think the new album is dope, but I don’t get why he doesn't invest that same energy into getting new people out.
 

Piff Perkins

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I think people are misreading this statement. It's not about beat making or samples. It's about creating a track. The writing process, the vocal performance/take, adding or removing things to improve a beat, etc. So much stuff today boils down to someone making a beat in 30 minutes and a rapper doing a one-take verse that he writes in the booth as he punches each line. It's wack.
 

IIVI

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Kids be making beats in all but 30 seconds now doing video game speedruns.





The producing is half on the artist now. They more or less know where they want to go that's why so many of these albums got a different producer on each track but the album more or less sounds cohesive. Sure there's an executive producer, but a lot of artists are basically calling the shots and orchestrating their vision.

Don't need much direction, they only need the beats which are $5-$20 each now. When everyone gets down to recording that's when the arrangement is done and post-production as well.
 
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