The Atlantic just exposed the entire pop music industry:

[Booker T Garvey]

fam. i hear you and i hope you're right. but i'm telling you. these so called grassroots mcees aint grassroots no more. they are scooped up, put on a roster, then told to grind it up to the top. help will be pushed their way when needed(youtube fake hits , etc) and yes they do that. they will give them that stimulus package. while the rest of us notice all of a sudden their local song had 2000 hits. now it has 60k. now 120k. they are well on their way at this point. because the masses start to believe the hype. people nowadays are so sheeped out if they see a high youtube number or twitter follows. they will join in on that strength alone.

i'm speaking on what I know for a fact. the indie rap game is grimy no doubt, and dudes ARE paying for shyt they shouldn't be paying for
however, if you have an UNDENIABLE hit record, you'll do fine.

but trust me, Trinidad James REALLY did use to work at Ginza in ATL bothering people with his music and was just another random mixtape artist down there that nobody paid attention to until he dropped "ALL GOLD EVERYTHING" and turned the city upside down - the rest is history.

If you're learning this today it's hard for me to take you seriously.

I would trust a kid who believe in Santa Claus more than someone just learning this stuff today

there's always one or two know-it-all nikkas like this...

there is shyt in this book that i've never heard of or read about
for instance - did you know there is an algorithm based system the industry uses to predict what will be a hit record?
it has a name, you know it right?
don't hit me with snark and jokes - just post the name of it...

you also knew there was a secret committee of non-music people that listen to songs to determine if they're okay to be hits or not?
you just KNEW all of this already huh

 

[Mac Casper]

i'm speaking on what I know for a fact. the indie rap game is grimy no doubt, and dudes ARE paying for shyt they shouldn't be paying for
however, if you have an UNDENIABLE hit record, you'll do fine.

but trust me, Trinidad James REALLY did use to work at Ginza in ATL bothering people with his music and was just another random mixtape artist down there that nobody paid attention to until he dropped "ALL GOLD EVERYTHING" and turned the city upside down - the rest is history.



there's always one or two know-it-all nikkas like this...

there is shyt in this book that i've never heard of or read about
for instance - did you know there is an algorithm based system the industry uses to predict what will be a hit record?
it has a name, you know it right?
don't hit me with snark and jokes - just post the name of it...

you also knew there was a secret committee of non-music people that listen to songs to determine if they're okay to be hits or not?
you just KNEW all of this already huh

You talking about HitPredictor.com

come on breh, you're talking to someone operating at a much higher frequency

 

[Booker T Garvey]

You talking about HitPredictor.com

come on breh, you're talking to someone operating at a much higher frequency

that's right. but calm yourself

you just sound like somebody who's tried to start a record label and did their homework.

that's pretty much everybody i graduated high school with

but don't act like the average music listener/consumer knows who max martin and hitpredictor.com is fam...stop it.

also again, I'm not some dude talking out my ass..i've actually done and still do marketing and promo work directly w/industry people, not wanna-be's and hustlers.

 

[Mac Casper]

that's right. but calm yourself

you just sound like somebody who's tried to start a record label and did their homework.

that's pretty much everybody i graduated high school with

but don't act like the average music listener/consumer knows who max martin and hitpredictor.com is fam...stop it.

also again, I'm not some dude talking out my ass..i've actually done and still do marketing and promo work directly w/industry people, not wanna-be's and hustlers.

. . we had a whole thread on Max Martin breh

 

[Booker T Garvey]

. . we had a whole thread on Max Martin breh

so in other words, you're saying he may as well have wrote a book about water being wet and fire being hot.

this book is completely unnecessary, all of the facts, key players and points being made are all common knowledge.

okay.

 

[Mac Casper]

so in other words, you're saying he may as well have wrote a book about water being wet and fire being hot.

this book is completely unnecessary, all of the facts, key players and points being made are all common knowledge.

okay.

It's a book written, mostly targeting a demographic of songwriters, so they can be have a moral crutch on why they aren't succeeding. It's a book that lets you go "see . . I told you this type of stuff was going on" and it's a book for layman who are interested in the music industry to adopt some information and act like they know something that they could know by reading liner notes of an album

I'm sure it's a cool story tho . . anything regarding Max Martin is cool to read but you showing this to hip-hop fans, some of the dumbest music fans in the game, of course they're gonna be like

 

[Booker T Garvey]

It's a book written, mostly targeting a demographic of songwriters, so they can be have a moral crutch on why they aren't succeeding. It's a book that lets you go "see . . I told you this type of stuff was going on" and it's a book for layman who are interested in the music industry to adopt some information and act like they know something that they could know by reading liner notes of an album

I'm sure it's a cool story tho . . anything regarding Max Martin is cool to read but you showing this to hip-hop fans, some of the dumbest music fans in the game, of course they're gonna be like

what!?

man did you ever read this book?

this is just a book about the fast food industry
it's origins, major players, how they go about adding flavors to food, etc etc...
it's just an informative book like watching a documentary

THE SONG MACHINE is the exact same thing only about the music industry
anybody can read it, you don't have to be an aspiring music person to just want to gain knowledge on a subject
in fact, i'd recommend it to anybody that just wants to go into business for themselves

 

[Mac Casper]

what!?

man did you ever read this book?

this is just a book about the fast food industry
it's origins, major players, how they go about adding flavors to food, etc etc...
it's just an informative book like watching a documentary

THE SONG MACHINE is the exact same thing only about the music industry
anybody can read it, you don't have to be an aspiring music person to just want to gain knowledge on a subject
in fact, i'd recommend it to anybody that just wants to go into business for themselves

. . you've just made my point

I know absolutely nothing about fast food and and can tell you the entire gist of that book. It simply requires common sense. The book will just fill in the details

Example -

Let me guess . . the food is tested through test groups or study groups

flavor labs are used to create flavors based on research on what flavors are liked by the most people.

In these study groups barbecue sauce #3 is picked over sauce #7 - somehow the test group seemed to like sauce that had more smoke #72 flavor than the other

 

[rapbeats]

If you're learning this today it's hard for me to take you seriously.

I would trust a kid who believe in Santa Claus more than someone just learning this stuff today

STOP IT mr know it all. you do realize this board has people as young as some kid in middle school all the way to some 50+ year olds(probably a 60 yr old talking about 60 is the new 50). so yeah you best believe there are some kids that just hit 20 that had no clue about this. they heard the current music and wondered why it all sounded similar but chalked it up to the era and kept vibing off the next joint that hit it big. everyone isnt a deep thinker before the info is presented.

 

[Booker T Garvey]

STOP IT mr know it all. you do realize this board has people as young as some kid in middle school all the way to some 50+ year olds(probably a 60 yr old talking about 60 is the new 50). so yeah you best believe there are some kids that just hit 20 that had no clue about this. they heard the current music and wondered why it all sounded similar but chalked it up to the era and kept vibing off the next joint that hit it big. everyone isnt a deep thinker before the info is presented.

not only that, but it even says in the article I posted:

"It is a business as old as Stephen Foster, but never before has it been run so efficiently or dominated by so few."

but even with that said, it didn't warrant an article or further investigation because "everybody already know dis shyt!"

also, what they're doing with popular artists that have a huge following, is they're consolidating genres and music with them
this is why you see beiber, and drake doing reggae music.
why sign a raggae artist that's talented but only has 500K views on youtube and 12k followers on twitter?

this is also why rihanna and drake have music that's all over the place: pop, hip hop, trap, r&b; they're basically just models and celebrities that they're funneling music through to make $$$
the music industry is basically a bunch of Nsync's, Backstreet boys, and Vanilla Ice's
drake isn't some talented supernova, he's still essentially an actor.

but be in your 20's and think this is the greatest era of music of all time

 

[rapbeats]

not only that, but it even says in the article I posted:

"It is a business as old as Stephen Foster, but never before has it been run so efficiently or dominated by so few."

but even with that said, it didn't warrant an article or further investigation because "everybody already know dis shyt!"

also, what they're doing with popular artists that have a huge following, is they're consolidating genres and music with them
this is why you see beiber, and drake doing reggae music.
why sign a raggae artist that's talented but only has 500K views on youtube and 12k followers on twitter?

this is also why rihanna and drake have music that's all over the place: pop, hip hop, trap, r&b; they're basically just models and celebrities that they're funneling music through to make $$$
the music industry is basically a bunch of Nsync's, Backstreet boys, and Vanilla Ice's
drake isn't some talented supernova, he's still essentially an actor.

but be in your 20's and think this is the greatest era of music of all time

/thread

I've been telling people there's a gift and a curse to having all this data analytics and computers.

The easier it is for a business to find a trend, then to get into machine learning/predictive analytics. its a wrap. it means its going to be less variety and more of a machine hitting the exact same pattern over and over and over where the money lies. cause its all about the doe now since these companies are publically traded on the stock market. once that happened. it was down hill from a music for music's(the art form) sake perspective.

its getting so bad a talented artist cant even show his or her talent too much. if that computer has found where your hits lie. thats that. yall remember when destiny's child was crying about they wish they could sing more ballads. well they did like one per album. and then it was back to the borderline rap singing that they were known for and the fans loved them for. label is like hell naw dont be trying to switch up and get all R&B keith sweat now. naw naw.. R&B is a broke genre. we need money. Popish music with a hiphop influence is where its at.

i'll give you another example. yall hear these movie trailers say for the past 5 or so years. its literally almost always the same 1 or two sound guys doing it. hanz zimmerman is one of them. dude is the truth but i dont want to hear the transformers I beat on my brand new xmen from 2016. but they have already done the math. the rest of yall perk up when you hear a hanz OLD tune. so they will keep using that same ole played out sound. Hanz is probably in there like "hey i got this new joint.i could ...." they stop him right here, Execs "Naw hans, give us that transformers I.." Hanz" but bu but that was like 8 years ago.." Execs "SO... "

 

[Mac Casper]

STOP IT mr know it all. you do realize this board has people as young as some kid in middle school all the way to some 50+ year olds(probably a 60 yr old talking about 60 is the new 50). so yeah you best believe there are some kids that just hit 20 that had no clue about this. they heard the current music and wondered why it all sounded similar but chalked it up to the era and kept vibing off the next joint that hit it big. everyone isnt a deep thinker before the info is presented.

. . so what you're saying is . . . you're just learning this







































































and you're mad

 

[Mac Casper]

not only that, but it even says in the article I posted:

"It is a business as old as Stephen Foster, but never before has it been run so efficiently or dominated by so few."

but even with that said, it didn't warrant an article or further investigation because "everybody already know dis shyt!"

also, what they're doing with popular artists that have a huge following, is they're consolidating genres and music with them
this is why you see beiber, and drake doing reggae music.
why sign a raggae artist that's talented but only has 500K views on youtube and 12k followers on twitter?

this is also why rihanna and drake have music that's all over the place: pop, hip hop, trap, r&b; they're basically just models and celebrities that they're funneling music through to make $$$
the music industry is basically a bunch of Nsync's, Backstreet boys, and Vanilla Ice's
drake isn't some talented supernova, he's still essentially an actor.

but be in your 20's and think this is the greatest era of music of all time

And I assume you just want to conveniently ignore the fact that I completely dissected the entire gist of your Fast Food book without ever touching it

And like the fast food book, anyone who cares to think about this stuff knows it. It's common sense of business practice. Small minded people just don't think about it.


Hey buddy, let me give you the next one


Radio Stations!

Yes that's right radio stations!

You think they play your favorite music . . . but really they are just a platform


. . . a platform for advertising!

And by using data analytics and statistical analysis they find which songs are most likely to retain the listener's attention

and playlists are shorter because . . familiarity . .

so it's like the song is only used to uphold a platform for advertisement

 

[rapbeats]

. . so what you're saying is . . . you're just learning this



and you're mad

well you know thats not the case since i've been telling yall this since Sohh days. check my record.

 

[Mac Casper]

well you know thats not the case since i've been telling yall this since Sohh days. check my record.

Sit tight *walks off with your ID and registration, swear trickles down your forehead*



























*comes back 20 minutes later, hands you back your ID and registration. "Everything checks out. You're free to be on your way"*