The Atlantic just exposed the entire pop music industry:

rapbeats

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And I assume you just want to conveniently ignore the fact that I completely dissected the entire gist of your Fast Food book without ever touching it

And like the fast food book, anyone who cares to think about this stuff knows it. It's common sense of business practice. Small minded people just don't think about it.


Hey buddy, let me give you the next one


Radio Stations!

Yes that's right radio stations!

You think they play your favorite music . . . but really they are just a platform


. . . a platform for advertising!

And by using data analytics and statistical analysis they find which songs are most likely to retain the listener's attention

and playlists are shorter because . . familiarity :ohhh: . .

so it's like the song is only used to uphold a platform for advertisement :gladbron:

mr know it all. YOU may actually know these things. but others do not. how many times do we have to say this? I understand computer programming but most people do not. so you will never hear me say "its common knowledge.." when its not COMMON.

To think everyone knows this is to think everyone is just like you. they are not. you may have a gift.

let me introduce you to something you have probably heard about but didnt know the true details about. the Loudness War and when it really started.

#4. Reducing Sound Quality So You Perceive a Song as "Louder"


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Due to the way the human brain works, there is a formula for making a song into a hit (we broke down the numbers here), and one of the most important elements for the last few decades has been "loudness." But wait a second -- how can record companies determine how "loud" a song is when we're the ones with our hands on the volume knob?

It has to do with how the track is engineered. The trend started as far back as the days of jukeboxes, when producers noted that certain tracks got better reactions than others, and a lot of it came down to how loud the song was perceived to be when it started playing. Over the years, through science that produces screenshots like this ...

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Via Youtube
Oh, man, we haven't heard that song in ages!

... it was discovered that you could use a technique called dynamic range compression to amplify the quieter parts of the melody to match the louder tracks like drums and bass. The difference is demonstrated masterfully here:


The result is a song that has a more "in your face" quality at first listen. And that's exactly what record labels want: a song that grabs your attention right away. So what's the problem?

Well, it's sort of ruining the music. See, there used to be limits to how horribly you could mangle the dynamics of a song when analog equipment was the only way to record. But digital technology did away with that shyt, and now record labels are free to blast your eardrums with all the unnecessary noise they think you can handle. In many cases, classic albums from the analog days were taken back into the studio, ruined, and then marketed as "digitally remastered."

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Because if there's one thing Depeche Mode needed in order to be a good band, it was loudness.

That's how we found ourselves staring down the business end of the Loudness War, the music industry's attempt to address the growing prevalence of shytty ear bud headphones turning every song up to 11.

And the thing is, most of you didn't even know this was happening until now -- it's hard to perceive what's wrong until you hear the unaltered version. This happened with Metallica's album Death Magnetic. On the same day the album was released to retail outlets, it was also made available as a playable download in the video game Guitar Hero. It didn't take especially attentive fans long to notice that the non-game album sounds like complete ass when compared to the Guitar Heroversion. Why? Because the latter hadn't had its levels pegged to eliminate all range:

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Via Recordinghacks.com
Because if there's one thing Metallica needed help with, it was loudness.

Fans started an online petition to force the band to remaster the album, and Lars Ulrich respondedexactly in the manner you'd expect the guy who destroyed Napster to reply.

The worst part about all of this is that it's more than just a matter of taste. Your booty may crave the beat, but your brain and ears need dynamics and sound diversity to keep engaged. Without them, one succumbs to ear fatigue, and there's even danger of actual hearing loss. There hasn't been a Metallica album worth that kind of risk since the mid-'80s.
 

rapbeats

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thats probably not enough for mr know it all. now we've all heard of payola. and we know some lables still do shady stuff to get songs played right now. but did we really know the specifics of the new era payola? HELL NO. why not? because it was not COMMON KNOWLEDGE.

anyone saying they knew this and dont work in the industry is a liar or read this article or read where this article got its source info from. anyone else is a liar talking about"who didnt know that already." Its about the details. not always the "well we all knew payola existed. you need to know the lengths in which these people will go to make it happen.

#3. Straight Up Paying to Get Their Song on the Radio


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Hey, do you remember when, for a brief period of time, Limp Bizkit was the biggest band in the world? Ever wonder how that whole thing happened?

You may have heard of payola before -- it's the shady practice of paying radio station programmers and disc jockeys cash under the table to include a specific song or group of songs in their rotation. It was outlawed at one point, but that doesn't mean it went away. They call it pay-for-play now, and record labels get around the illegal part by being totally up front when a cash exchange takes place. That's how we wound up with Limp Bizkit, and we're not being sarcastic -- it was literally a pay-for-play scheme that helped propel Limp Bizkit from terrible rap-rock band to terrible rap-rock band that we heard all the time for a few years there in the early 2000s.

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"Sing along, y'all! Doesn't matter what, just make some shyt up."

In a perfectly legal deal between Flip/Interscope Records and Portland, Oregon's KUFO-FM, Limp Bizkit's early single "Counterfeit" (which is presumably about Fred Durst's degree from rap college) was played 50 times on the station over the span of five weeks in exchange for $5,000 from the label. They were able to get away with this skirting of payola laws by simply adding a blurb that said "Brought to you by Flip/Interscope" at the beginning of the song.

And now, get ready for the douchiest quote you'll read for at least a few more sentences:

"Pay-for-play is the idea that all of the subtle quid pro quo that was going on in the past bubbles to the surface and becomes a line item in people's budgets."

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"Wait, why am I doing this, again? I don't even own a CD player."

Translation: fukk you, it's legal now because we said it's legal. That's a quote from Tom Barnes, the man who helped broker the shady radio arrangement. His efforts cleared the way for Limp Bizkit to play a well-attended show in one of the biggest hipster strongholds in all the land. Radio station interest in the band took off from there. Fast forward to right now and Chocolate Starfish and the Hot Dog Flavored Water is something you wish you hadn't just been reminded of.
 

rapbeats

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#2. Manipulating the Charts to Make a Song Look Like a Hit


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Believe it or not, the Hot 100 part of Billboard charts used to be compiled by calling up record stores and asking them how many of each album they sold. Needless to say, fukkery abounded, and 1991 saw tracks in the Hot 100 (Paula Abdul's "The Promise of a New Day" and Roxette's "Fading Like a Flower") that held much higher places than their Nielsen-monitored sales and airplay figures would justify. To try to clean up such blatant bullshyt, a point-of-sale tracking system called SoundScan was implemented. But time and time again, even SoundScan has been thwarted using sometimes shockingly low-tech techniques like having clerks scan sales more than once.

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"Can you please tell him to stop? I've been here for 35 minutes."

See, there are actually sleazy consultants that work with labels to figure out ways to alter sales figures and get the free publicity that comes with placing high on the charts -- giving out free and discount copies, focusing on independent stores that weigh more heavily in the system, and even switching bar codes on products. It's been claimed that such techniques can nudge a single as many as 10 spots on the Billboard chart, which could be just the boost a track needs to hit the top 10.

One classic technique that's used to make album sales seem more impressive than they are is to put out a double or sometimes even a triple album and price it like a single disc. Why? Well, for RIAA certification and record sales purposes, double albums count as two sales, no matter the price. This exact ploy was used on country sensation Shania Twain's fourth studio album, Up! It was released as a two-CD set featuring the exact same album presented in a "pop" version and a "country" version -- and every time somebody buys it, it counts as two copies sold. Now it's twice as easy to get the free publicity and accolades that come with going "platinum."

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"And I'd also like to thank my criminally dirty record label. Without their moral corruption, none of this would be possible."

No artist has mastered the art of inflating sales numbers quite like Prince, though. For his 2004Musicology album, the diminutive singer announced that he was going on tour to "play the hits" one last time and then, brilliantly, included a copy of his new album with the ticket price. Fans came out in droves at the promise of hearing Prince play the songs he's famous for (something he's been reluctant to do on several occasions), and every one of them was handed a copy of his album when they arrived at the show. Every one of those albums counted toward his Billboard and SoundScan totals. Of course, new rules were immediately put in place to prevent other artists from exploiting this tactic in the future.

Undeterred, Prince kept the experimental distribution tactics around for his next album, Planet Earth, which he gave away for free in a London newspaper.

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shyt, he's wearing his "go fukk yourself" outfit.

Though maybe it's hard to blame the guy for trying, considering the labels' reputation for ...


#1. Inflating Prices, Then Screwing the Artists


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If you remember the ancient era when buying CDs was the only way to get your favorite songs, you remember how overpriced they were. This isn't just opinion -- there was a class action lawsuit that charged the music industry with illegal price fixing and ended with a payout to consumers to the tune of $67.4 million in cash and $75.7 million in free CDs, all of which probably sucked. This is why people started desperately downloading tracks that would take an hour over a 56K dial-up connection.

You would suspect that the situation would have just righted itself as downloadable files began to overtake physical discs as the medium of choice, but surprisingly, things only got worse once that change happened. This time, the various record labels conspired to set an artificial price floor for downloads. Fortunately, these were pre-iTunes problems that only happened with dinosaur music services like Pressplay and MusicNet, which would have both been just as useful not existing at all.

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Via w-uh.com
"Please note: Each song will be accompanied by a five-minute commercial. Each play constitutes a new purchase."

But that has forced labels to get creative. For instance, in the wake of the untimely death of pop legend Whitney Houston, fans noticed that less than 30 minutes after news of the singer's death broke, her album prices skyrocketed on iTunes and Amazon. The price for her 2007 album The Ultimate Collection, for example, jumped from $4.74 to $12.62 in mere hours.

But isn't this sort of fukkery all so that greedy rock stars can live the rock star lifestyle? These are people who spend their downtime having snowball fights with bikini models, where the snowballs are made out of cocaine.

Nope -- for the most part, the artist doesn't make shyt from record sales. Not only can the label wind up keeping all of the profits on even an album that goes platinum, but the band can actually wind up deeply in debt to the label. For instance, after selling over 2 million records and receiving precisely dikk, the band 30 Seconds to Mars still owed EMI over $1 million.

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And that was just their sunglasses budget.

How is that even possible? Easy -- the label makes the musician cover the cost of everything from recording the album, to promotion, to shooting the videos. It all counts against their cut of the record sales.

Courtney Love, of all people, walks us through how it works: Young artists find out they're getting a million-dollar advance from the label and think they've won the lottery. Then they find out that recording the album, promoting it, shooting the video, and other costs wipe out the advance, and then some.

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And then they're contractually obligated to become a terrible heroin-addicted leech on society.

So, their debut album can go double platinum and they'll still be in the red, having to pay back the label with their cut of the record sales ... which is almost impossible, because the artist's cut is tiny. Lyle Lovett, after selling over 4 million albums during the course of his career, says he has not seen one goddamn cent. So if you want to build a cocaine snowman, don't start a band -- go work for the label. There's probably not as many groupies, though.
 

Mac Casper

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mr know it all. YOU may actually know these things. but others do not. how many times do we have to say this? I understand computer programming but most people do not. so you will never hear me say "its common knowledge.." when its not COMMON.

To think everyone knows this is to think everyone is just like you. they are not. you may have a gift.

let me introduce you to something you have probably heard about but didnt know the true details about. the Loudness War and when it really started.



. . . hey let me sum up your article for you. "compression"

there you go :youngsabo:
 

rapbeats

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. . . hey let me sum up your article for you. "compression"

there you go :youngsabo:
thats what was used. but WHY did they use it is what is necessary to know and how far back does this go.

"oh my gosh , my leg fell off" ok, what happened to make your leg fall off? did someone chop it off? did you get a rare disease where it just fell off? did you slip into a swamp in florida and a gator ate it off?

this is what you get from actually reading the details vs speculating based on the end result. I do what you do a lot as well. the difference is i like to understand the context of the info i'm getting. So i wont run off half cocked thinking i know something when i have no idea why it is what it is. This is how you can apply the same logic to life. but if you only know the end result you can only apply that to music.
 

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thats what was used. but WHY did they use it is what is necessary to know and how far back does this go.

"oh my gosh , my leg fell off" ok, what happened to make your leg fall off? did someone chop it off? did you get a rare disease where it just fell off? did you slip into a swamp in florida and a gator ate it off?

this is what you get from actually reading the details vs speculating based on the end result. I do what you do a lot as well. the difference is i like to understand the context of the info i'm getting. So i wont run off half cocked thinking i know something when i have no idea why it is what it is. This is how you can apply the same logic to life. but if you only know the end result you can only apply that to music.

I read too . . but all of this is really basic stuff once you understand sound and the ears perception of it
 

rapbeats

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I read too . . but all of this is really basic stuff once you understand sound and the ears perception of it
but thats the point we're telling you. MOST people dont understand sound and perception. you have a GIFT . Sorry Superman everyone can't fly on earth. YOU CAN. share the gift and dont be an A hole about it when you do "Dang...yall dumb nuccas didnt know that already?"
 

Mac Casper

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but thats the point we're telling you. MOST people dont understand sound and perception. you have a GIFT . Sorry Superman everyone can't fly on earth. YOU CAN. share the gift and dont be an A hole about it when you do "Dang...yall dumb nuccas didnt know that already?"
With sound . . sure . . .

with the stuff about how pop songs are made tho :camby:
 

Mac Casper

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After taking a few minutes to read #4 through #1 I can tell you that all of those are written by a layman for a layman @rapbeats
 

rapbeats

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After taking a few minutes to read #4 through #1 I can tell you that all of those are written by a layman for a layman @rapbeats
lol. anytime i explained something complicated to someone else that is not in the know. i explain it to them as if they're a layman. Does that mean the info given is for layman? No. thats just how i choose to break down and disseminate the info for others to grasp. maybe they can understand the high level stuff. but why go there just to get a "you so smarttttt" response.
 

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lol. anytime i explained something complicated to someone else that is not in the know. i explain it to them as if they're a layman. Does that mean the info given is for layman? No. thats just how i choose to break down and disseminate the info for others to grasp. maybe they can understand the high level stuff. but why go there just to get a "you so smarttttt" response.
Stop being Mr. Reasonable:stopitslime:
 

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Swift, Bieber, Katy Perry, Weeknd etc. all don't write shyt

only Sheeran and Gaga write their own shyt in the pop game :salute:
 
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