here's the rub.
alright so right now with podcasts media there's copywrite, licensing for the audio, the issue is that there may be publishing in the future in the way there's publishing for music audio (lyrics).
In the owners view, if at some point they can independently collect from every avenue they can collect money, it can be worth much more than 30 million and own it for the rest of your life and pass it down to your children.
taking a deal that removes your ownership potentially fukks you over long term...