Nah I get what he’s saying though lol
There’s a reason the hurt syndicate sticks out like a sore thumb in a good way on AEW tv, and their appearance play a major part in that. Not saying everyone needs to dress like them, but presentation absolutely does shape perception and they present really cool. Think of it as a viewer who doesn’t watch regularly or know much about the show. These guys would immediately stand out because of the way they’re presented lol
Not saying I agree with Meltzer but I get what he’s saying. I also don’t think AEW gives a fukk tho. It’s a company for the junkies and they’ve fully embraced that and aren’t really trying to appeal to people outside of that circle so it’s a moot point