When it comes to surviving long term in hip hop, you have two options.
1. Either be extremely in touch with you are, and put this in your music to get a very loyal fanbase that resonates with what you say. (i.e J.Cole [although he strays with a couple bars now and then], old Kid Cudi, Blu, Chief Keef, Andre 3000, etc]

or
2. Or adopt a completely fake persona, and FULLY commit to it, and have full awareness of what you're doing. This means that when you put on a false persona, you can't have any belief in your mnd that it's real, like a p*ssy trying to be a thug shouldn't actually belive he's a thug or else he will fck it up somewehre, but if he knows he's putting on an act, he'll know the right moves to make and won't get confused. (i.e *****)

Kendrick's problem is that he's in between, and ends up resonating only with other confused people instead of a larger and wide fan base. The music doesn't TRULY resonate with his 'fans', but they wlil pretend to like it because they like the IDEA of it. (his latest album)
Kendrick basically wants to be something he's not, and this causes his music to resonate with no one. (except for a small population pretending it does)
He either neeeds to find out who he is and make music based on that, or committ to adoptoing a fully fake person instead of the half fake persona he has now.
An example of kendrick not knowing who he is:
-Making a song calling out every rapper in the game and saying you're coming for their spot.
-taking 2 years to release an album and then try to come from some positive angle that contradicts the persona you projected before.
(it's fine if he's gonna make a positive intelligent album, but don't pretend that's the type of album that can 'murder' other rappers)
edit:
i'm not saying kendrick has to be hard,he doesn't have to be a thug, that's not even close to what i'm saying, just be real.
but don't try to be some messiah type character.
for example by 'real'
we can all agree DMX did more in the streets than kendrick right?
but he still talks about more than the street life and how it effected him, but endrick will literally only talk about Compton.
DMX 'Slipping': in the 1st verse he talks about how being short contributed to the chip on his shoulder, and the bad relationship with his mother. both things that have nothing to do with the city or being 'street' althouh he includes these elements in the song too.
Kendrick on the other hand will only talk about Compton, he won't actually get personal (what do i want from him and his scars) there's more to him than just Compton, but he doesn't talk about it.
1. Either be extremely in touch with you are, and put this in your music to get a very loyal fanbase that resonates with what you say. (i.e J.Cole [although he strays with a couple bars now and then], old Kid Cudi, Blu, Chief Keef, Andre 3000, etc]


or
2. Or adopt a completely fake persona, and FULLY commit to it, and have full awareness of what you're doing. This means that when you put on a false persona, you can't have any belief in your mnd that it's real, like a p*ssy trying to be a thug shouldn't actually belive he's a thug or else he will fck it up somewehre, but if he knows he's putting on an act, he'll know the right moves to make and won't get confused. (i.e *****)


Kendrick's problem is that he's in between, and ends up resonating only with other confused people instead of a larger and wide fan base. The music doesn't TRULY resonate with his 'fans', but they wlil pretend to like it because they like the IDEA of it. (his latest album)

Kendrick basically wants to be something he's not, and this causes his music to resonate with no one. (except for a small population pretending it does)

He either neeeds to find out who he is and make music based on that, or committ to adoptoing a fully fake person instead of the half fake persona he has now.

An example of kendrick not knowing who he is:
-Making a song calling out every rapper in the game and saying you're coming for their spot.
-taking 2 years to release an album and then try to come from some positive angle that contradicts the persona you projected before.

(it's fine if he's gonna make a positive intelligent album, but don't pretend that's the type of album that can 'murder' other rappers)

edit:
i'm not saying kendrick has to be hard,he doesn't have to be a thug, that's not even close to what i'm saying, just be real.
but don't try to be some messiah type character.
for example by 'real'
we can all agree DMX did more in the streets than kendrick right?
but he still talks about more than the street life and how it effected him, but endrick will literally only talk about Compton.
DMX 'Slipping': in the 1st verse he talks about how being short contributed to the chip on his shoulder, and the bad relationship with his mother. both things that have nothing to do with the city or being 'street' althouh he includes these elements in the song too.
Kendrick on the other hand will only talk about Compton, he won't actually get personal (what do i want from him and his scars) there's more to him than just Compton, but he doesn't talk about it.
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Stay mad.