:Disclaimer: Got this from another forum 
He got hip hops most popular verb “ethered” named after how bad Nas torched him.
Then he signs Nas while Nas chips were low. Then Nas reorganizes and becomes one of hip hops greatest tech investors with a string of wins while 4040 struggles, the liquor deal turns out to be a bad deal… and we realize all his best deals are just Jay being the face of some white people takeover/ gentrification type shyt. Tidal was a win strictly off of branding but never became a dominant competitor to Spotify.
Then Jay tried to release music every time Nas drops until Nas starts dropping so many projects that Jay can no longer keep up, while throwing subs at Jay on every project knowing Jay can no longer respond.
Nas Ethered Jay.
Sooner or later we'll all see who the prophet is

He got hip hops most popular verb “ethered” named after how bad Nas torched him.
Then he signs Nas while Nas chips were low. Then Nas reorganizes and becomes one of hip hops greatest tech investors with a string of wins while 4040 struggles, the liquor deal turns out to be a bad deal… and we realize all his best deals are just Jay being the face of some white people takeover/ gentrification type shyt. Tidal was a win strictly off of branding but never became a dominant competitor to Spotify.
Then Jay tried to release music every time Nas drops until Nas starts dropping so many projects that Jay can no longer keep up, while throwing subs at Jay on every project knowing Jay can no longer respond.
Nas Ethered Jay.

Sooner or later we'll all see who the prophet is
