And that's the problem. That cruise control mentality they have. "Nothing will happen until Summerslam. Come back then, we'll give you that PPV for free too". Great business plan.
I'm not saying they must be booking up to 11 every month, but they have a good roster right now. Give them something to do, or build to something.
They're giving little steps with the women's division. At least they're giving the title a little more prestige. Now what they need is stories for the other women. Didn't they have like 20+ writers? Give the women little feuds, at least.