What changes is YouTube making to its monetization policies?
According to the official announcement, YouTube will update its
monetization policies on July 15, 2025, specifically to address two types of content considered “inauthentic”:
- Mass-produced content: Videos created in bulk with minimal human input, such as automated presentations with synthetic voices and no personalized narrative.
- Repetitive content: Videos that reuse formats, scripts, or styles without offering distinctive value, such as reaction mashups, remixes of existing content, or compilations with minimal editing.
This type of content, while it may have previously met technical requirements, will now be demonetized for lacking originality and real value for viewers.
What type of content will be demonetized starting July 15?
All videos that fall into the following categories will be
excluded from monetization:
- Reuse third-party material without significant transformation.
- Use auto-generated voices or subtitles without adding commentary or original context.
- Publish the same type of video repeatedly without variation or innovation.
- Be superficially edited to appear new (e.g., changing colors, cropping scenes, or applying filters without adding value).
Channels that continue using these practices risk being
removed from the YouTube Partner Program.
What content will still be eligible for monetization?
YouTube will reward monetization only to creators producing
original and authentic content, including:
- Educational videos with unique explanations, research, or tutorials that teach something new.
- Innovative entertainment content, such as original sketches, short films, vlogs, or creative analysis.
- Narration and editing with the creator’s own voice and style, avoiding exclusive reliance on artificial narrators or automated tools.
The platform clarified that
AI is not prohibited, as long as the creator adds meaningful human value through analysis, interpretation, or customization.