Treblemaka
President, BYNKRadio.com (Retired)
So if Nike is now where Converse was in the 80s, why doesn’t another shoe company like Adidas, Under Armor etc… run the so called “Nike marketing playbook that they used to prop a random good player like MJ” to prominence and unprecedented success?
Nike is not the only shoe company signing athletes so where are the “next MJs at?” I wonder if the same thing happened to Michael Jackson too where they just marketed him as the greatest performer and the “king of pop” and the masses just ate it up![]()
Nike isn't the only shoe company but they are the only one American sports athletes really want to sign to.
Messi signed with Adidas and they attempted the Jordan brand tactics and it appears to be working well. Many considered him in the GOAT conversation way before it was merited.
Adidas signed Kobe, he was supposed to be their lynch pin in the US Basketball market. But Adidas fumbled with a poorly designed shoe. Nike came along with a bigger bag and a better shoe design, with a brand deal that was better with perfect timing because during that time he went on his second run.
Under Armour signed Steph and ran the playbook and it was working for a while especially with kids.
This is on top of having a 24 hour news cycle, greater player empowerment, greater player scrutiny, social media, and a less competitive shoe market. Which changes how you have to execute that type of marketing plan and how much it costs.
Beating Nike at Marketing now requires getting to a potential star first (Converse wasn't really checking for Jordan) and is near impossible to do because the best players are likely going to Nike camps and playing in Nike leagues when they are children. Then they have to convince them (or pay them) enough that they can brand that player well enough to take on the Nike machine, the largest of its type in the world.
You're not showing me how Lebron has more marketing and PR you're just attempting to poke holes in my argument.
Again, how does Lebron have more PR and Marketing than Jordan did in the 80s and 90s?

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