These things are the top dining out dealbreakers for Americans
The survey looked at how cleanliness plays a role in the decision to visit a business and how businesses handle cleaning.
nypost.com
The number one deal breaker when it comes to eating out isn’t expensive prices or rude wait staff — it’s cleanliness, according to 44% of Americans.
A survey of 1,000 Americans and 1,000 small business owners and hospitality workers found that when it comes to restaurants, cleanliness ranked higher in importance than having a variety of menu options (35%) or the affordability of the restaurant (33%).
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The survey looked at how cleanliness plays a role in the decision to visit a business and how businesses handle cleaning.
When dining, customers are keeping their eyes out for cleanliness — or lack thereof. They’re surveying the tables (56%), plates/bowls (56%) and cutlery (49%).
Conducted by OnePoll on behalf of P&G Professional, the survey found that Americans value tidiness so much that three in five said that uncleanliness would be a dealbreaker when it comes to both restaurants (61%) and hotels (62%).
Respondents also ranked cleanliness as the top factor they consider when choosing somewhere to stay on vacation (39%).
Lack of cleanliness is also the top reason that respondents wouldn’t return to a business, followed by quality concerns (38%) and poor customer service (35%).
More than half of those surveyed would become repeat customers if a business was always clean (52%) — more so than if it offered discounts or perks (42%) or was within walking distance (31%).
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To ensure they’re making the right decisions, most Americans “always” or “often” research reviews of restaurants (64%) or vacation rentals (62%) before choosing “the one.”
At vacation rentals, respondents are scoping out the bathroom or shower (55%), linen/sheets (49%) and flooring (48%) the most.
Overall, 64% of Americans have a great appreciation for businesses that keep their establishments clean, and those in the industry are aware of this.
“Keeping restaurants and hotels clean is the obvious choice for business owners,” said Dr. Juan Goncalves, leader of scientific communications for P&G Professional in North America. “Patrons value cleanliness when it comes to deciding what businesses they support. So cleaning is not just a chore. It’s a competitive advantage. It’s our mission to provide small business owners with products and resources needed to clean as simple, safe and effective as possible.”
