They done gentrified Shea Moisture; CEO Speaks Out
- Thread starter ☑︎#VoteDemocrat
- Start date
Field Marshall Bradley
Veteran
Seriously doubt it... My girl, baby and I still use their products... Haven't noticed a difference at all
SpacelySprockets
Veteran
but...
Funny you say this. That's how most of these companies started. They were homemade products that grew a fan base thus making the owners expand from home sales, to a small store, online, then in stores. I know Carol's Daughter was for a fact because my family used to buy from Lisa when she was literally making it at home by hand.
Yes. Many of us have been complaining way before the ad.
Did SheaMoisture Change Their Formula? (Updates) | CurlyNikki | Natural Hair Care
Many on natural hair websites and LSA were talking about it for a while. I don't have any old bottles unfortunately to compare but I definitely noticed it made my hair drier and my hair didn't like certain products anymore.
Nah, we've been complaining for awhile. I even posted about it in the salon a few weeks back. Not to mention LSA has had numerous threads on Shea Moisture and Carol's Daughter. I stopped using Carol's Daughter years ago before she sold the company, I noticed the products weren't the same anymore, as did other people.
Field Marshall Bradley
Veteran
but...
You have 2 that said they feel likes nothing changed and some that feel like something has..... but yet shea moisture sales have steadily risen..... and its not because of white people purchasing the product either....
Here is the thing I really replied to tho... You said that the shampoo wouldn't work on 2 different types of hair which is silly since its mostly natural ingredients.... that's like saying shea butter doesn't have any benefits for white folks, and conversely, whose products do you think black people were using before(and still do) before the natural hair boom?
Yes! When they announced the Bain Capital merger/takeover on their Facebook page a while back, they also said they would change the ingredients to appeal to more people. Also, those of us who've used SM for years can tell the difference. It's more than that wack ass commercial. It's about not respecting their base. Appreciating the people who made them what they are. If they actually think Becky with the good hair is going to be there for the long term they're delusional as hell. SM will end up just like Carols Daughter, an afterthought in the natural hair care world.
SpacelySprockets
Veteran
if that was the case they wouldnt have to change the ingredients to cater to a wider range of people
if hair products are so universal that every type of hair can benefit from them then there would be no need for the "black hair" section at walgreens and places like it, there wouldnt be any need for shea moisture to be specifically singled out period.. those products black people were using before the "natural hair boom" obviously didnt work on thier natural hair or they'd still be getting used
Field Marshall Bradley
Veteran
if that was the case they wouldnt have to change the ingredients to cater to a wider range of people
But no receipts were provided that ingredients were changed..... and after Bain's investment, Sundial stated that there wouldn't be any changes.. Now, could their have been some.. maybe? But where are the receipts about the changes made... outside of some internet posts circa 2015 and later?
Field Marshall Bradley
Veteran
if that was the case they wouldnt have to change the ingredients to cater to a wider range of people
Listen to what you're saying.... you're saying that black people didn't have healthy hair and skin prior to the late 90s.. and yes, shea moisture has a "targeted demographic" that's how stores market them..... how do you think a company that small gets on the shelves of retail conglomerates in the first place..... we can't even break into the weave game and you think we can go toe to toe with Dove, Herbal Essences, Head and Shoulders, etc right out the gate?
SpacelySprockets
Veteran
im not saying that at all.. there are different hair textures.. 4c 2c 3c etc etc etc... hair products that were marketed on a mainstream level and had mass distribution in major retailers were almost always the ones that were created to work for the hair texture of a person with straight hair.. thats what their products were tested on
the hair that black people have was never the priority from these brands, why do u think a lot of these brands ended up making subsidiary product lines that catered towards people with 4a-4c hair years upon years down the line? wouldnt they just keep everything the same if everything works for everybody?
Malt-O-Meal
Banned
Yep. These white companies saw black women gravitating towards black haircare brands and the money those brands were making and switched it up. There was an article about this, about hair relaxer sales and products being down and natural hair products booming. Now you see Pantene, Tresemme, etc trying to go after Black Women. Only in the past decade or so do you see white brands marketing for kinky curly hair and see everything with shea butter and coconut oil.
How ironic that the white owned brands are the value ( mostly money) and are now trying to cater to black women, yet they buy up black brands and push us out.
Malt-O-Meal
Banned
Shouts out to brehs like @SpacelySprockets @Mojo Jojo Morpheus and @SJUGrad13 for seeing the reality of the situation and letting other posters know we aren't just whining.
It's really messed up that whenever black women address a concern or how we are being slighted many black men try to demean us and try to say that we're jealous. We have companies that were advertised as for us and we helped build up and are now pushing us out. But have some men tell it it's because we are jealous of mixed, nonblack and white women. How ridiculous.
Most the men here have no idea about styling black women's hair let alone knew that this was brand and line of products, yet had the most to say. The excuses were even more preposterous.
Black women's issues often get reduced to being jealous of nonblack and mixed women, which is insulting and messed up. This how those feminists you hate so much spring up, FYI. But I'll end it there.
It's really messed up that whenever black women address a concern or how we are being slighted many black men try to demean us and try to say that we're jealous. We have companies that were advertised as for us and we helped build up and are now pushing us out. But have some men tell it it's because we are jealous of mixed, nonblack and white women. How ridiculous.
Most the men here have no idea about styling black women's hair let alone knew that this was brand and line of products, yet had the most to say. The excuses were even more preposterous.
Black women's issues often get reduced to being jealous of nonblack and mixed women, which is insulting and messed up. This how those feminists you hate so much spring up, FYI. But I'll end it there.
ORDER_66
I am The Wrench in all your plans....
Field Marshall Bradley
Veteran
WHAT?!?!
I thought I was in the wrong thread when I read that....
It's not silly it's common sense. Before the change up SM products were heavier and oily, specifically for kinky coily hair. After the change up the products became lighter and stopped working as well because coarse hair needs thicker heavier products. Heavier products do not do well with white hair.
White hair would be greasy, flat and weighed down. With the new ingredients, Black hair may be dry, brittle and prone to shedding and breakage. Instead of changing their products, creating a different line would have kept their old customers as well as branched out to new customers.
Before we had our own products we used the others, we had no choice, now that we know better we do better.
Last edited:
Malt-O-Meal
Banned
@ORDER_66
Look at the earlier posts. This is just from the first page.
This is from Mr. Problack himself.
This is what I'm talking about. Just being uniformed and acting like people are being jealous and petty.
Look at the earlier posts. This is just from the first page.
Dumb jawns on twitter mad af but don't realize this company is white owned
Tariq letting mfs know where his loyalty lays
This is from Mr. Problack himself.
Weaves, Jordans and bleach cream and somehow those 3 arent a bigger issue than Shea butter.
This is what I'm talking about. Just being uniformed and acting like people are being jealous and petty.