They done gentrified Shea Moisture; CEO Speaks Out

Anerdyblackguy

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They still don't get it. Notice how they say "POC " and "inclusively " as a group. What shea moisture fails to understand is that Black women ( and some black men) made them money. Black women spread the word on shea moisture ( especially after carols daughter was purchased by L'Oréal), and black women made the natural market for them to thrive. Shea moisture literally Kanye west them " when he get on he gonna leave your ass for a white girl". Savage shyt.

Now bringing up these cacs who are trying to join this natural hair movement.

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Malt-O-Meal

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nah y'all lost having feelings of exclusivity over a fukking business :russ:

how the fukk are they excluding you? there products haven't changed at all there just marketing to more people. Get the fukk over yourselves.

The products have changed. The ingredients aren't the same, it's more white/nonblack friendly. We know this by looking at the ingredients and the fact that the products no longer work with our hair. That is the problem. As I said before the products used to style 3c to 4c hair is not the same one would use on 1a-3b hair. Kinky curly hair requires more moisture and different treatment than straight or loose curly hair which is usually oily. Most of us can no longer use the products because it's not for our hair type.
 
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:heh: who you think was shopping in her little brownstone store in Brooklyn?

My mom took me there as a kid, so I know exactly how Lisa started.

How is that relevant in regards to her expanding her enterprise...

You can't judge if you don't know what type of numbers are involved
 

Malt-O-Meal

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:heh: who you think was shopping in her little brownstone store in Brooklyn?

My mom took me there as a kid, so I know exactly how Lisa started.

Exactly! She spread by word of mouth, then got endorsed by celebs like Jada Pinkett-Smith and Mary J. Blige. Then she started selling online and you'd see ads in Essence and Ebony magazine for her products. Many of us used to get her products shipped to us because she had no other stores yet.
 

wickedsm

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No offense sis, but you do know that if they spark like Shea Moisture or Carol's daughter, they'll more than likely merge with a :mjpls: conglomerate too

sigh. i know its a possibility.
and then i would move on from them too

if the yt people buy it, let them slowly lose their base and take that loss
like FUBU lol
 

Malt-O-Meal

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At the end of the day ladies, what y'all gon do about it?

What we've been doing, support those who cater to us and make our own hair care products. And continue to learn to like, manage, and style our hair and teach our daughters. Likewise, stop supporting the sellouts. Thankfully there are still other brands out there.
 
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Malt-O-Meal

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C'mon.
Can we not pretend that all of those things aren't reactionary coping mechanisms to deal with being born into a society that shyts on them and makes them feel less than?
Black women don't feel valued.
They don't see themselves reflected in the standard of beauty that prevails in the west.
When they do see themselves it's as a slut/whore/thot or an angry, ghetto, ratchet.
Sometimes a combination of the two.

If no one else is willing to praise them, why be so harsh when they want to praise themselves?
Sure...it may seem crazy to build your own pedestal and climb up on it yourself...but who else was gunna put her there?
Maybe it's a lie sometimes.
But let's not pretend like we don't see it for what it is.
Maybe, instead of sniping at each other and taking shots where we know we're weak, we should build each other up? :ld:

When white people or in this case, white women do not understand something that goes popular in the black community and feel left out so they run head first into it without understand anything about it or why it exists and how it only makes sense for black people.

In this case. White women started to feel some type of way when black women began to not chase after looking like them, at least in the hair department. They felt that it was an attack on them personally, so they infiltrated the natural hair movement, not understanding that black women are doing it for health reasons be it physical health or mental health. Its a overall positive thing for black women, however to white women its a stab at their attractiveness. How ironic is it to see a white woman say she has natural hair. :mjlol:

I had to quote these again because it's he truth. It's like people, especially whites,loose their mind when black women start loving themselves. It's like our embracing of ourselves is an affront to them and they do any and everything to put us back in "our place". We can't even like our hair or acknowledge when we're being pushed out of things that were once for us and we helped to build smh.
 
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