pretty sure they got bought years ago by a big brand.
And you know them cacs aint trying to have that "made for black people" tag on their products![]()
Yep!
It's really stupid though bc the only reason it got so popular was because it was made specifically for black women, by a black woman.
It didn't become popular being a product for everyone. It actually would've flopped if it was marketed that way bc there are already so many established product for white hair. Pantene, Garnier, Herbal essences and the list goes on. Not only that, but Shea is not usually used by white people, so they wouldn't have went anywhere near it.


who you think was shopping in her little brownstone store in Brooklyn?



