They done gentrified Shea Moisture; CEO Speaks Out

[Mojo Jojo Morpheus]

Not sure where you are going with this but it has nothing to do with my comments or running businesses in general.

People who are insecure do not need to be running businesses and they, for the most part, are not.

Agreed.
But then why do you expect the women of a group, who are typically far more riddled with insecurities and the need for outside validation, to be the business moguls?

There are black women who run businesses, but these businesses do not employ anyone, these businesses tend to serve as a replacement for a job for these women.

Okay.
You acknowledge that while Black women are business owners, those businesses do not tend to be major employers.
So?
That shouldn't be a problem to anyone.
Unless you were depending on those businesses to employ a large margin of your workers.
And since, by your own admission, women aren't the best at business, that should most definitely NOT be your goal.
So what's the problem?

My point is, in 2017 it is pathetic that women have not focused on growing their businesses into multinational organizations. Many of these businesses end up being sold to white companies, and the owners take that cash and retire. Nothing wrong with that and I`m not here to tell people what to do with their money, but for a group who lives or dies by what people thinks about them, it's pathetic that none of them are pioneering the companies to fill the voids they talk about.

Question: Is there any group of women who are the captains of industry and commanders of business for their respective race/ethnicity?
Do you know what the CEOs of Estee Lauder, L'Oreal, Unilever, Proctor & Gamble, Shiseido all have in common?
They're all White men, who together are netting a minimum of 70 Billion a year worldwide.
But according to your piss-poor logic, because women are the primary consumers of cosmetics and beauty supplies, the business/supply side of that market should also be dominated by women.

Men don't care about representation. Men open businesses because nobody will ever give a man a chance, and there is no system to provide welfare to a man. So this situation has nothing to do with why "black men arent doing something." Black women are fully capable of running their own businesses and it is insulting to insinuate they are not capable.

Men don't care about beauty standards because society doesn't value men for their beauty. Hence, it's not a major concern for us.
Men open businesses because society requires that they add value to their communities by being productive, business is one of the ways to do that.
There is no system of welfare set up to cater to men, because to society men are disposable and hold no inherent value.
Your complaints have everything to do with what Black men are NOT collectively, collaboratively doing.

You made mention of Black women selling out earlier but actually a good deal of Black male owned cosmetics companies sold out to the L'oreals of the world long before Black women came along to try their hand at it.
The documentary Good Hair has an excellent segment detailing that very process.
And despite your attempt to shyt on Black women for engaging in it, it is a trend that will continue with successful Black businesses, regardless of gender, until Black men, collectively, form an economic network with the express intent of protecting our share of the market until we can compete with the multinationals.

You can continue to complain about what Black women are not doing.
But what kind of man waits for his woman to take the lead, instead of doing what he needs to do to get them where he wants them to be?

 

[Apollo Creed]

Agreed.
But then why do you expect the women of a group, who are typically far more riddled with insecurities and the need for outside validation, to be the business moguls?


Okay.
You acknowledge that while Black women are business owners, those businesses do not tend to be major employers.
So?
That shouldn't be a problem to anyone.
Unless you were depending on those businesses to employ a large margin of your workers.
And since, by your own admission, women aren't the best at business, that should most definitely NOT be your goal.
So what's the problem?


Question: Is there any group of women who are the captains of industry and commanders of business for their respective race/ethnicity?
Do you know what the CEOs of Estee Lauder, L'Oreal, Unilever, Proctor & Gamble, Shiseido all have in common?
They're all White men, who together are netting a minimum of 70 Billion a year worldwide.
But according to your piss-poor logic, because women are the primary consumers of cosmetics and beauty supplies, the business/supply side of that market should also be dominated by women.


Men don't care about beauty standards because society doesn't value men for their beauty. Hence, it's not a major concern for us.
Men open businesses because society requires that they add value to their communities by being productive, business is one of the ways to do that.
There is no system of welfare set up to cater to men, because to society men are disposable and hold no inherent value.
Your complaints have everything to do with what Black men are NOT collectively, collaboratively doing.

You made mention of Black women selling out earlier but actually a good deal of Black male owned cosmetics companies sold out to the L'oreals of the world long before Black women came along to try their hand at it.
The documentary Good Hair has an excellent segment detailing that very process.
And despite your attempt to shyt on Black women for engaging in it, it is a trend that will continue with successful Black businesses, regardless of gender, until Black men, collectively, form an economic network with the express intent of protecting our share of the market until we can compete with the multinationals.

You can continue to complain about what Black women are not doing.
But what kind of man waits for his woman to take the lead, instead of doing what he needs to do to get them where he wants them to be?

I`m not complaining about anything, I`m stating facts.

And There is a market for Mens hygiene products what are you talking about? My statement is regarding men not caring about visual representation.

Men are not out here complain about white people owning their target markets for an industry, women are. If women were not complaining then there would be no discussion.

The companies that could have grown, all cashed out, so clearly they dont care about "black people" they care about money.

Why Black people think people open businesses on some "black" ish is beyond me.

I stated the lack of major corporations that are owned by black women being comical because people worry about representation yet the women in the industry are worried about cashing out, so who is to blame?

 

[Anerdyblackguy]

As I Am is really great too. It makes my hair super soft with plenty of slip.

Better be black owned or I won't touch it

Jovi shai is good as well. They don't have tons of products though.

 

[proudtobe]

There are several other brands to support that do a better job anyway.

 

[luciddreamer]

Damn, I love the soap, and hibiscus lotion, may have to go back to my african guy on the street....

 

[Basaglia]

@Basaglia should we be outraged?

"

 

[:-)]

I can't use Shea Moisture anyway. It dries my hair badly

I can barely find anything that can work well on my hair

 

[George's Dilemma]

Some Black folks (mainly women) really caught feelings over this? How pathetic is your life if you caught feelings over a cosmetic company expanding their brand? Like you own stock in the company God I hope I die before I view an independent company's decision to expand and diversify their market as offensive. The outrage over this commercial is example #558865886655 why you have to look out for yourself and yours. Folks on here talk about a code but truth be told how can you have a collective code when you're saddled down by pathetic weaklings amongst your own who are offended by hair fukkin product commercials? If that isn't a sign that its over

It needs to be said too, Black women may being going to college in higher numbers but I'm not convinced its doing the majority of them any good. Cuz the results is often enough the jackazz she butter feminist crowd you see crying about intersectionality, cis gender, and now this....... hair moisturizer. Black women lost big time. This is embarrassing. Just pathetic. So Black women are going to college in higher numbers to learn everything about being offended but nothing about making a decent living? But they know an offensive commercial when they see one because their likeness wasn't represented to their liking.

 

[klientel]

lol it's not that serious....

 

[Lord_nikon]

You dont like you dont buy

Lol

 

[frush11]

My boo Ocky

Well she's wrong

 

[frush11]

Some Black folks (mainly women) really caught feelings over this? How pathetic is your life if you caught feelings over a cosmetic company expanding their brand? Like you own stock in the company God I hope I die before I view an independent company's decision to expand and diversify their market as offensive. The outrage over this commercial is example #558865886655 why you have to look out for yourself and yours. Folks on here talk about a code but truth be told how can you have a collective code when you're saddled down by pathetic weaklings amongst your own who are offended by hair fukkin product commercials? If that isn't a sign that its over

It needs to be said too, Black women may being going to college in higher numbers but I'm not convinced its doing the majority of them any good. Cuz the results is often enough the jackazz she butter feminist crowd you see crying about intersectionality, cis gender, and now this....... hair moisturizer. Black women lost big time. This is embarrassing. Just pathetic. So Black women are going to college in higher numbers to learn everything about being offended but nothing about making a decent living? But they know an offensive commercial when they see one because their likeness wasn't represented to their liking.

Nikka, it's not about expanding, it's about completely alienating the folks who actually got them to this level.

It's one thing to create a new line for Non Blacks, but they not doing this.

This shea shiit is just a fad to white women, and others.

Alienate your real supporters for folks who won't be there in a 1 year

 

[Red Shield]

Agreed.
But then why do you expect the women of a group, who are typically far more riddled with insecurities and the need for outside validation, to be the business moguls?


Okay.
You acknowledge that while Black women are business owners, those businesses do not tend to be major employers.
So?
That shouldn't be a problem to anyone.
Unless you were depending on those businesses to employ a large margin of your workers.
And since, by your own admission, women aren't the best at business, that should most definitely NOT be your goal.
So what's the problem?


Question: Is there any group of women who are the captains of industry and commanders of business for their respective race/ethnicity?
Do you know what the CEOs of Estee Lauder, L'Oreal, Unilever, Proctor & Gamble, Shiseido all have in common?
They're all White men, who together are netting a minimum of 70 Billion a year worldwide.
But according to your piss-poor logic, because women are the primary consumers of cosmetics and beauty supplies, the business/supply side of that market should also be dominated by women.


Men don't care about beauty standards because society doesn't value men for their beauty. Hence, it's not a major concern for us.
Men open businesses because society requires that they add value to their communities by being productive, business is one of the ways to do that.
There is no system of welfare set up to cater to men, because to society men are disposable and hold no inherent value.
Your complaints have everything to do with what Black men are NOT collectively, collaboratively doing.

You made mention of Black women selling out earlier but actually a good deal of Black male owned cosmetics companies sold out to the L'oreals of the world long before Black women came along to try their hand at it.
The documentary Good Hair has an excellent segment detailing that very process.
And despite your attempt to shyt on Black women for engaging in it, it is a trend that will continue with successful Black businesses, regardless of gender, until Black men, collectively, form an economic network with the express intent of protecting our share of the market until we can compete with the multinationals.

You can continue to complain about what Black women are not doing.
But what kind of man waits for his woman to take the lead, instead of doing what he needs to do to get them where he wants them to be?

Rep this man

 

[The Devil's Advocate]

Yep and despite the prices black women supported it because 1. it worked for our hair and 2. It was black owned. Then Carol's Daughter sold out and now Shea Moisture.

well obviously the support you gave, although not your fault, wasn't matching up

yea i'd love to believe that i'd be ok living good with black support only.... then when some huge company offered me 500% of my net worth for my products


call it selling out if you want to.. but i'm sure her black family is enjoying the generational wealth she just obtained

it's not like blacks were giving her 20 million and then the company offered 20 million... they were obviously outbidding whatever she was making.. and that cannot be blamed for making the best decision for your family, as long as nobody got hurt or black people were someone shorted and demeaned.

 

[southern.girl]

well obviously the support you gave, although not your fault, wasn't matching up

yea i'd love to believe that i'd be ok living good with black support only.... then when some huge company offered me 500% of my net worth for my products


call it selling out if you want to.. but i'm sure her black family is enjoying the generational wealth she just obtained

it's not like blacks were giving her 20 million and then the company offered 20 million... they were obviously outbidding whatever she was making.. and that cannot be blamed for making the best decision for your family, as long as nobody got hurt or black people were someone shorted and demeaned.

The problem is that collectively, black folks own nothing.

If Bain is offering her money like that, then she had to wonder how much was her product was really worth.

Plus SM was distributed at Target before the Bain buyout so she was already making moves...probably making mistakes b/c she's a newbie at this product marketing game, but still making hella moves. And the natural hair movement was getting so big that large products started making natural hair brand lines to compete (i.e. Dove). I don't even see how Bain took her to the next level...all they did was alienate her original audience.

In the end, because black people collectively have so little wealth, we are much better off keeping the business & using our profits to diversify & build a portfolio of wealth. Magic Johnson is a great example of business diversification.