"Hey, guys, I have the secret to losing fat and getting ripped!
I'll teach you a shortcut to getting that six pack you always wanted (even though I don't actually have a six pack myself), and all you have to do is go to my website and buy my book (that has no real information in it), and my workout plan (that I don't actually do), and my meal plan (that any fukktard could have came up with themselves), and my supplements (that are ridiculously overpriced and have 'proprietary blends' that are so underdosed that you might as well not be taking anything at all)!
"Oh, and by the way, I'm also TOTALLY natty even though I have bytch t*ts, HGH gut, and delts that look like snowglobes. People just say I'm juicing because they don't have the dedication to put in the hard work that I do to get ripped and get a six pack. That I don't even have."