This Beats commercial has officially ended racism

Don De Dieu

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They always put these Blavity/root black ppl in these positions.

:mjlol:

Why did he think this was a good idea?

I've met some standup Black folks in the field who ain't with this shyt at all (like me.) Because you most likely have pride or knowledge of yourself, you'll pass on trash assignments. But remember, you're working in an industry that's 90ish percent white. So that'll probably come at the cost of stunting your trajectory, but you'll also sleep better at night. There are some of us who ain't with the shyts, but kinda play the middle to protect their neck/check. In my experience, this is where the majority fall because you want to keep your gig in a field that's super hard to get into - especially if you don't fit the mold. The whole system is designed to keep us out.

And then there are those who are at bigger shops and/or wanna climb the ladder. That's usually where you run into people who come up with this tripe. They're Blavity/Root/VSB-types who want representation without substance - a seat at the table and a pat on the head from the white neoliberals who run the industry. Or alternatively, it's white neoliberals creating things like this but their only "connection" to us is "Black Twitter", Blavity, etc and that's what they check against for "authenticity."

Man, don't get me started...
 

CarbonBraddock

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turned it off as soon as she started dancing. girl in the vid prb thought she was doing something. they can always find one to do this stupid nonsensical bullshyt involving black people.
 

Originalman

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Because “Beats By Dre” is a brand; one that they think has value in standing on its own. This isn’t uncommon in business and is not about making Dre the face of their fukkery

Commercial is terrible tho. :snoop:

Here is the thing breh. I say that because since the company was sold in 2014 the company has had a few commercials where the whole "beats by dr dre" comment was not listed and only the beats symbol shown at the end of the commercial.

So my whole issue is at times for some commercials they just use the symbol or just say "beats" then other commercials they use the whole "beats by Dr. Dre". Now are they switching the branding comment depending on who the demographic target audience is based on the who is in the commercial?

I just think is a little funny as I would say when they determine to use the just symbol branding, beats branding and beat by Dr. Dre branding.
 

Hoshi_Toshi

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*Link to the thread about not having any black people on your company board. Even the damn diversity officer is a white man*

Corporations trying to cash in on blackness and don’t have a fukking clue what they’re doing.
 

BXKingPin82

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I missed this post the first time.

:russ:
 

ThrobbingHood

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Afro

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shyt is disgusting but nikkas will continue to support apple :unimpressed:

I'm dapping you but remember:

Google doesn't want to hire Black folks vs Apple using Black folk for terrible marketing. And still probably don't want to hire Black folk.

Neither one is going to do right by us :yeshrug:

And this commercial was filmed by a Black man so :wow:
 

Afro

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That's some of the most embarrassing shyt ever.

They can fix it though. Just remix it so that she starts dancing, it attracts more people near the statue. They feel inspired and they tear the shyt down, then they all start dancing on the debris and kicking the pieces into the trash. Then we flash forward to her pulling up again and getting out of the car and there's a new monument that shows a group of freedom fighters standing together then she smiles and walks away.

Cacs are going to be mad regardless might as well go all the way and actually say something

You and your excellent ideas :scust:

Giving me hope and shyt :scusthov:
 

feelosofer

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That's some of the most embarrassing shyt ever.

They can fix it though. Just remix it so that she starts dancing, it attracts more people near the statue. They feel inspired and they tear the shyt down, then they all start dancing on the debris and kicking the pieces into the trash. Then we flash forward to her pulling up again and getting out of the car and there's a new monument that shows a group of freedom fighters standing together then she smiles and walks away.

Cacs are going to be mad regardless might as well go all the way and actually say something

Somebody get this man a marketing job.
 

Playaz Eyez

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Embarrassing commercial that I know white liberals came up with. This is just as silly as the Kylie Jenner Pepsi commercial was
 
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