Today’a stars have released an INSANE amount of music

[Westbama Heartthrob]

You also need to take into account how much easier it is to make music nowadays.

This too. So many albums have been made with just an iPad these days

Major releases. Game never been this relatively easy

Microwave music is a unfortunate byproduct, but it's still a boon to those that wouldn't have had the opportunities decades past

Like that kid on YouTube that be remaking entire albums with just his voice

 

[MegaTronBomb!]

Maybe this doesn't apply to hip hop, but I'm noticing with pop, artists are taking longer to come out with albums. That would have been impossible years ago, but I think people are starting to see the artistic merit that pop has and you're getting more artists that have control over their own work. Somebody like Britney Spears would get a lot more respect now and she wouldn't have to make a new album every year.

they also exist in a realm where the culture doesn't dictate they have to produce music at the pace hip hop does....with full songwriting teams,NDA's and prepackaged songs sitting in the vault....and it's perfectly acceptable.

 

[LOST IN THE SAUCE]

Y’all have been saying this for 25 years. Change it up

If people have been telling you the answer for 25 years, why you still asking.

It's not a mystery how we got here. This is what 25 years of creating fast food music leads to.

Those who take the time to drop quality projects will experience the benefits of doing so, which is memorable roll outs, longevity, and prestige. Those who pump out constant material experience the benefits from that, which is keeping their name trending online, and short term relevance at the expense of their longevity. It's just two different formulas.

 

[Playaz Eyez]

Remember when DMX releasing 2 albums in one year was unheard of?

Remember Jayz bragging about releasing an album every year?

Gucci releasing multiple tapes a year use to be unique


The output from artist now is unbelievable and it makes you wonder is it possible to be a star in this era and you don’t release a lot of music( SZA being a slight anomaly)

# of projects

Gunna 11

Lil baby 11

21 savage 7

Kodak 17

Lil Uzi 10

Lil Durk 25

YB. 35

Is something like this sustainable?

Maybe Ross, Wayne, Drake and Future late 00s, and early 10s normalized this type of output

Honestly it makes artists too accessible and over saturated. There’s no mystery like it used to be, so that’s why you can’t truly be a superstar anymore.

 

[M4T]

It's the streaming payouts, rappers needs 5 albums to make what they use to make off one album,also the labels royalty cut from Spotify is based on the overall market share. So if universal owns half the songs on Spotify each stream would pay more then if they owned 25 percent of the songs.

 

[nieman]

I'm telling you that there is enough new music at any point in time that trying to not release music for a year will get you forgotten by casual fans....and they make up a considerable amount of sales/streams/tickets sold.


real fans are not the only ones who consume artists music.

And who is finding this music though? How are they finding the music. If it truly is a random as people try to admit, your output doesn't matter, because said Artist B or new artist is putting out just as much content. In the end, you didn't do a damn thing to tip the scale in your favor. If it's by name recognition, once again, it doesn't matter how frequent you put out because you still have 1-up over the other. And when those artists of quality prepare to drop something new, they still steal away the fanfare. If you're not putting out music to build a fanbase, you're hurting yourself.

If you're competing with your peers, it's still quality over quantity. Anyone will listen to a song they love much more frequent than they will a song they kinda like. And also NO other genre is like this. So are the fans different, because the last I checked, those casual hip-hop fans that bring the numbers are the same fans of other genres. Yet, they're only a factor in hip-hop. They ONLY reason these people keep putting out so much content is because they're looking for the home run...that mega hit/classic that will sustain them for a while...the one that people always go back to.

Ironically, this new method seems to be treating it like the trend they always said it would be.

 

[CrimsonTider]

And who is finding this music though? How are they finding the music. If it truly is a random as people try to admit, your output doesn't matter, because said Artist B or new artist is putting out just as much content. In the end, you didn't do a damn thing to tip the scale in your favor. If it's by name recognition, once again, it doesn't matter how frequent you put out because you still have 1-up over the other. And when those artists of quality prepare to drop something new, they still steal away the fanfare. If you're not putting out music to build a fanbase, you're hurting yourself.

If you're competing with your peers, it's still quality over quantity. Anyone will listen to a song they love much more frequent than they will a song they kinda like. And also NO other genre is like this. So are the fans different, because the last I checked, those casual hip-hop fans that bring the numbers are the same fans of other genres. Yet, they're only a factor in hip-hop. They ONLY reason these people keep putting out so much content is because they're looking for the home run...that mega hit/classic that will sustain them for a while...the one that people always go back to.

Ironically, this new method seems to be treating it like the trend they always said it would be.

You have no idea what music fans will gravitate to. This quality over quantity argument is always silly

 

[ISO]

Hip hop fans gotta be the only people that complain about more music

A prolific amount of garbage released.

Using hindsight of the older artists on this strategy, nobody outside the most stanniest of stans can point to definitive projects from the Boosie & Gucci mixtape spam eras respectively. All them Wilt Chamberlain tapes aging like dogshyt in the sun and I can't remember the name of any of Boosie's jawns. Future smartened up and became an album artist so he'll always have dirty sprite 2 to go back to.

One of my homies is a longtime Durk fan and he has to spend several minutes scrolling through a library of bullshyt to put on a track he's been quoting all day. It's all playlist material, the actual project is irrelevant. I'm not exempt from this either, I'm over here listening to Pierre leaks right now. Still got unmastered Playboi Carti songs n shyt.

That’s how most people are people want to listen to individual songs not top to bottom projects not because those projects are trash but because of playlisting and people want to hear their favorite cuts and mix and match with diff artists and genres because of that and the volume of music projects and song titles can be confused and forgotten. It’s not an indictment on Durk’s output.

The average person doesn’t know all these songs and projects like that, the rappers themselves don’t know. That’s not just today but always. It’s only here where people can tell you the track list of fukking Nastradamus album.

Since 2017

Love Songs 4 The Streets
Signed To The Streets 3
Signed To The Streets 2.5
Love Songs 4 The Streets 2
Just Cause Y’all Waited
Just Cause Y’all Waited 2
The Voice
OTF Family Over Everything
OTF Loyal Bros 1 & 2
The Voice of the Heroes w/ Lil Baby
Bloodas w/ Tee Grizzley
7220
Almost Healed

All these projects are heat top to bottom with the weakest being his label comps, collab albums, and his latest project was kinda mid but still had joints

This notion that these dudes are just throwing out mid projects for the sake of dropping is …Durk best material is on these tapes. Same goes for Gunna and Lil Baby.

 

[CrimsonTider]

Hip hop fans gotta be the only people that complain about more music
That’s how most people are people want to listen to individual songs not top to bottom projects not because those projects are trash but because of playlisting and people want to hear their favorite cuts and mix and match with diff artists and genres because of that and the volume of music projects and song titles can be confused and forgotten. It’s not an indictment on Durk’s output.

The average person doesn’t know all these songs and projects like that, the rappers themselves don’t know. That’s not just today but always. It’s only here where people can tell you the track list of fukking Nastradamus album.

Since 2017

Love Songs 4 The Streets
Signed To The Streets 3
Signed To The Streets 2.5
Love Songs 4 The Streets 2
Just Cause Y’all Waited
Just Cause Y’all Waited 2
The Voice
OTF Family Over Everything
OTF Loyal Bros 1 & 2
The Voice of the Heroes w/ Lil Baby
Bloodas w/ Tee Grizzley
7220
Almost Healed

All these projects are heat top to bottom with the weakest being his label comps, collab albums, and his latest project was kinda mid but still had joints

This notion that these dudes are just throwing out mid projects for the sake of dropping is …Durk best material is on these tapes. Same goes for Gunna and Lil Baby.

It’s because people on here are obsessed with whether an album is classic and protecting their favorite albums and artist legacy

 

[Conan]

Jesus Christ.. theColi yall

Is Old Music Killing New Music?

Old songs now represent 70 percent of the U.S. music market. Even worse: The new-music market is actually shrinking.

www.theatlantic.com

Yeah, but what is the "culture" bumping? The culture only consumes new music man

$50 for who can provide a non-retarded definition of "the culture" by the way

 

[28 Gramz]

Wayne and Gucci started this in 2006-07. Difference is those were mainly freelance tracks with no structure meant for mixtapes. It doesn't work when you're trying to put out album level content every 5 or 6 months.

 

[Kenny West]

Hip hop fans gotta be the only people that complain about more music
That’s how most people are people want to listen to individual songs not top to bottom projects not because those projects are trash but because of playlisting and people want to hear their favorite cuts and mix and match with diff artists and genres because of that and the volume of music projects and song titles can be confused and forgotten. It’s not an indictment on Durk’s output.

The average person doesn’t know all these songs and projects like that, the rappers themselves don’t know. That’s not just today but always. It’s only here where people can tell you the track list of fukking Nastradamus album.

Since 2017

Love Songs 4 The Streets
Signed To The Streets 3
Signed To The Streets 2.5
Love Songs 4 The Streets 2
Just Cause Y’all Waited
Just Cause Y’all Waited 2
The Voice
OTF Family Over Everything
OTF Loyal Bros 1 & 2
The Voice of the Heroes w/ Lil Baby
Bloodas w/ Tee Grizzley
7220
Almost Healed

All these projects are heat top to bottom with the weakest being his label comps, collab albums, and his latest project was kinda mid but still had joints

This notion that these dudes are just throwing out mid projects for the sake of dropping is …Durk best material is on these tapes. Same goes for Gunna and Lil Baby.

You don't find those cuts you like without listening to the projects first, which means sifting through forgettable garbage unless you're getting 100% of your music through pre-curated playlist and algorithm recommendations. Thus the point still stands.

I swear it's like a contingent of dudes on here that think there is some strange honor in this lemming-like prisoner of the moment mindset "b b but everyone is doing it" shyt. None of y'all momma's ever hit you with the "if everyone was jumping off cliff would you do it too?" line? This shyt hasn't been conductive for this generation of artists in building fanbases, legacy and lasting careers. For every 1 Durk or NBA there is dozen BlocBoy JB type artists this shyt is not working out for. Yet legacy artists are still eating off having a verifiable bodies of work. Sza had massive success off albums, Kendrick had a huge tour off an album centered body of work.

If anyone cared enough to do it, it would be hilarious if someone started pulling 2015ish posts from you in CrimsonTider to get an idea of just how badly this prisoner of the moment shyt be aging.

 

[ISO]

You don't find those cuts you like without listening to the projects first, which means sifting through forgettable garbage unless you're getting 100% of your music through pre-curated playlist and algorithm recommendations. Thus the point still stands.

I swear it's like a contingent of dudes on here that think there is some strange honor in this lemming-like prisoner of the moment mindset "b b but everyone is doing it" shyt. None of y'all momma's ever hit you with the "if everyone was jumping off cliff would you do it too?" line? This shyt hasn't been conductive for this generation of artists in building fanbases, legacy and lasting careers. For every 1 Durk or NBA there is dozen BlocBoy JB type artists this shyt is not working out for. Yet legacy artists are still eating off having a verifiable bodies of work. Sza had massive success off albums, Kendrick had a huge tour off an album centered body of work.

If anyone cared enough to do it, it would be hilarious if someone started pulling 2015ish posts from you in CrimsonTider to get an idea of just how badly this prisoner of the moment shyt be aging.

I just listed all Durk projects since he ramped up around 2017. None of those projects are garbage.

Blocboy JB was never that guy. He was a guy with a wave. A song and a Drake feature that's all. Guys like that have always existed in music. He’s still eating off that record.

Kendrick's albums are industry prop ups. Kendrick can wait 5 years and as the appointed messiah can drop anything and have it called classic by the media. Starving the game works in his favor it adds to his mystique where as artists like YB and Durk drop regularly and damn near use music as therapy. You think people are listening to full Kendrick albums? No...there's specific songs that drive his steaming numbers along with his huge fanbase. People listen to albums once or twice and then simply play the records that really resonate with them.

Kendrick is the only dude taking 5 years to drop since when was that normal or celebrated in hip-hop?

 

[CrimsonTider]

Jesus Christ.. theColi yall

Is Old Music Killing New Music?

Old songs now represent 70 percent of the U.S. music market. Even worse: The new-music market is actually shrinking.

www.theatlantic.com

This is stupid.

 

[Kenny West]

I just listed all Durk projects since he ramped up around 2017. None of those projects are garbage.

Blocboy JB was never that guy. He was a guy with a wave. A song and a Drake feature that's all. Guys like that have always existed in music.

Kendrick's albums are industry prop ups. Kendrick can wait 5 years and as the appointed messiah can drop anything and have it called classic by the media. Starving the game works in his favor it adds to his mystique where as artists like YB and Durk drop regularly and damn near use music as therapy. You think people are listening to full Kendrick albums? No...there's specific songs that drive his steaming numbers along with his huge fanbase. People listen to albums once or twice and then simply play the records that really resonate with them.

Kendrick is the only dude taking 5 years to drop since when was that normal or celebrated in hip-hop?

Agree to disagree. My favorite Durk song is Homebody and if it couldn't be searched online as a single I would not look forward to the prospect of sifting through his projects to find it. That's a quality control issue. The problem here isn't people not listening to entire albums, it's that nikkas entire albums just be 15 tracks slapped together and less than a quarter of the songs be actually good so it's better on your ears to just yank off the 3 decent tracks and leave the rest in the garbage. On the opposite end if the spectrum GKMC has stayed on the charts longer than any project in Hip-hop history (b b but the industry!), because it can be enjoyed as a cohesive full concept album as well as in single song portions.

I mean you mentioned earlier how nikkas on here can recite the whole tracklist of Nastradamus off memory (as if that's a bad thing) . I'm not a Nas fan but if people think of it in that way then spinning one song off it can up the spins off of other tracks naturally. That's a net positive