actually having to legitimately test, and enforce those tests looks to be leveling the playing field, with title reigns in every weight class lasting like one fight anymore. tough to build stars that draw like that. cards sans mcgregor/jones/rousey have been absolutely awful buy rates. jones is done. the other 2 are a loss away from the masses not giving a flying fukk. expand globally, especially into fighting friendly asia, i guess is their play? because the market in the states is shrinking rapidly. espn would be absolutely retarded to throw a bunch of money at this stuff, but when every tv deal is in bankruptcy court in a decade being resolved whats another shytty deal on the pile
