100 million to 1 Billion isn't chump change. It's tough to keep growing like crazy when over $100MM. THis is especially true due to costs of said expansion.None of that qualifies are rapid approach. to Brand Jordan alone.
I think they will hit $1 Billion way sooner than 10 years. They haven't had a hit shoe yet and are at $100MM. They are dominating cleats on the HS and college level. As those kids grow up, watch them try the under dog.
Also going after women is smart as well. UAis a monster. I'm waiting on a pullback to jump in.


