That's not the same thing.
An action sequence or fight scene can objectively be visually impressive. Look at the fight scenes in "The Raid" or the crazy sh*t Tom Cruise does.
Horror or being scared is a feeling. As a grown ass man I do not feel scared during a movie. I just don't, so it would be unfair to judge a horror movie by that metric.
Even earlier when I see "as long as it's creepy"....I don't mean if it scares me. I mean the mom hiding in the corner in "Hereditary". It was more like "that's a cool horror visual" than "I'm afraid".
Fred.
I get what you mean. I watch horror more than anything, so I'm kinda desensitized to getting scared. I do think you can gauge the "quality" of a scare scene based on visuals, creativity, and some other elements.
I basically compare good scares to good joke punchlines. A comedian sets you up with an expectation, they build up the situation with brevity, and then the punchline is supposed to twist your expectation in a way that catches you off guard. For a scare, it's the same build up but with tension instead of brevity, and then the scare twists your expectation in a way that catches you off guard. I think that's why a lot of comedy writers have turned out to be great horror writers. The mechanics of scares and jokes are weirdly similar.
In short, it's build-up, build-up, build-up, and release. Whether that release is a scare or a laugh, if the catharsis pays off the building tension or brevity; that's a good joke or scare.