West African frozen food line now at Whole Foods, & now at Kroger, & Target

[CreepyMcCreeperson]

So, the local West African eateries don't have to worry about this cutting into their business?

hehehe


I can see this line being big with bi-cultural families where the woman is continental African, like the owners of the brand.
The wife might be a professional who doesn't feel like cooking, but wants to share part of her culture with her family.
As people from different cultures inter-marry I can see this line or idea taking off.

I can see a lot of white people buying this, and being really hyped about trying ethnic food. Then, prepare for all the white suburban moms doing their YouTube versions of jollof rice.

Plus, a lot of ADOS have no connection to African culture, so we’ll buy it too.

 

[the bossman]

So, the local West African eateries don't have to worry about this cutting into their business?

hehehe

Not a chance. Frozen ethnic foods are typically for white people. black people (and other groups) prefer their food hot and fresh.

This is like when you see frozen tikka masala or frozen taquitos in the grocery. You would get laughed out of the building if you brought that to a party

 

[Ugo Ogugwa]

Yuck

 

[315]

Plus, a lot of ADOS have no connection to African culture, so we’ll buy it too.

I don't have a cultural connection to a lot of shyt I eat lol

 

[TRUEST]

This is great!! The packaging needs a lil work though! I would definitely try them out

 

[EndDomination]

I'll try it
I've had some solid frozen food from Whole Foods in the past.

 

[Dad]

nah im cool. my akata money not good enough for such fine cuisine.

imma chill over here with my RAP SNACKS though.

and my rap noodles

 

[qwer]

I did my 23&me test and found out im more Nigerian than anything else. Need to try some jollof, and get in touch with my peoples...

Welcome fam

 

[get these nets]

I don't think that the primary audience for frozen ethnic food is a culinarily curious white person.

I might have some frozen Tower Isles and Golden Krust patties somewhere in my freezer right now.

Now, an actual Jamaican man from a JA mom and with a JA wife probably doesn't buy frozen patties, but a lot of non JAs and non whites do.

 

[President Sakora]

What the nutrition facts looking like?

Probably like all other frozen foods.

 

[Kwabena]

Yikes

 

[CashmereThoughts]

This will be big exposure for west African food. I myself ain’t eating it if it ain’t fresh from an African household or a fire scoot like cafe rux dix

 

[tuckgod]

I don't have a cultural connection to a lot of shyt I eat lol

nikka on here tried to tell me I couldn’t eat Senegalese food because I said I have no connection to West African culture.

 

[SolesKing305]

Welcome fam

Appreciate it fam

 

[George Gooney]

Nah.