The heels need to cheat . Like on Monday miz was right next to the ropes when he pinned shame, use the tights or the ropes it's no need to have heels constantly winning clean , it makes the faces look weak . Wwe is full of heels that don't cheat so they are pretty much just unlikeable faces , del rio never ever cheats he's just vicious and a jerk . If the heel is charismatic they just gets cheers as a result of constant winning .