What happened to Rappers wanting there own Name Brand?

[Nymbus]

that's YouTubers lane now

 

[Jimmy from Linkedin]

jobs aint paying what they used to to make consumer products sell like that. those you mentioned would make black clothing for white folks and Malibu's Most Wanted ended a lot of that stuff for white people.

FUBU isn't for Us it's for everyone type stuff

 

[OperationNumbNutts]

Like Roc-a-Wear, Sean Jean etc.

Always wonder why now new Rappers don’t want their own shyt nowadays

Let be honest. Only a few were doing that.

Edit. ......and some were expensive as fyck.

 

[Lord_nikon]

I still rock Tariq Elite's

 

[Lonj]

Kanye deaded it with all his euro brand worship.

 

[RaspberryFitted]

I still rock Tariq Elite's

The actual color blocking looks nice

 

[detach]

All it was low quality material t shirts and jeans with their logo printed on it. Not real fashion or functional clothing.

 

[Ashtrey]

Lots of OVO stores here in Canada.

 

[StackBundles]

Not fashion but remember Conjure by Ludacris.

Myx Moscato for Nicki.

Trukfit for Wayne.

@Kasper KArr and @Pazzy definitely remember trukfit. They had to suck a nikka dikk for some.

 

[CrimsonTider]

A lot of these younger rappers are not enterprise minded. They would trade total ownership for basically what amounts to a creative license deal or something similar. Not saying it's wrong or right just saying.

You’re a hater

The game has changed

 

[Collateral]

Not too long ago these c00ns were paying a stack for this garbage. Yeezy was the last of of a dying tread

adidas Yeezy Boost 350 V2 Zebra

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stockx.com

 

[CrimsonTider]

Seems like it's easier to just collaborate with an established clothing company and let them assume all the financial risk. For the last decade or so that's what rappers do.

It’s not just that but consumer taste have changed

 

[BlaccSunrise]

Sean John Tracksuits

 

[Fill Collins]

Why would I want to buy something with another man's name or logo covering 80% of it?

 

[Roid Jones]

NOCTA