That Youtube fitness stuff was always lame. Chris Jones was one of the actual good things to come out of the whole thing because he was a breh, all them other dudes were just corny skinny dudes talking broscience.
And then you had after about 2012 or so everyone thought they could start a fitness channel, then you saw all the popular cats getting the same sponsor ships and doing the exact same business moves (clothing line, gym, sup line) where it made me think someone in the back is just using these cats now to fatten their own pockets indirectly (i.e Gym Shark and Marc Lobliner).