Playaz Eyez
Veteran
Focus on creating a compelling product before worrying about the ratings. If the product is good word of mouth will reach fans who don't watch anymore and they'll tune in. Raw will NEVER get the ratings they got in 1999-2001. Way too much alternate forms of entertainment now compared to how it was 15 years ago. Hell five years ago.
Have actual wrestlers and/or people who were around wrestling in the 80's and 90's to actually book the shows. Forget television/movie writers. Get people like Arn Anderson, Jim Ross, Paul Heyman, etc involved.
Chris Kreski had nothing to do with wrestling before, and was key in streamlining story-lines for a portion of Attitude until he was replaced. The WWE's best bet would be to get writers similar to him in order to do that. I feel like comic book writers and writers' of mini-series' would do wonders in edition to having former wrestlers involved



