Reid2Achieve
Superstar
Before this season it was hit piece after hit piece on the Lakers. Now that Magic is in charge the narrative all of a sudden changes. Now we have positive Kyle Kuzma, Julius Randle, Luke Walton, etc articles pumped out every week by national media. Magic and Pelinka know how to manipulate the media.A player has to be charismatic and outgoing to be a marketable superstar in terms of business.
Kawhi just isn’t that guy.
Nothing that Magic does is going to make Kawhi into a Charles Barkley or Michael Jordan. It’s just not who he is.
If Magic had this ability you’d be seeing Kyle Kuzma’s face everywhere. Or Justin Turner. And you don’t.
Production on the court is number one though and please believe the Lakers will prop up a superstar like Kawhi in ways the Spurs never do. The Spurs are actually the opposite in that they are insular and aren’t very media friendly and don’t have as many endorsements opportunities (besides the local ones).


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