Its free money though, If im putting in 400-600 every two weeks and someone is willing to match that why would I NOT take it?
They basically imply, if not outright say, that you can take that money and instead of putting it somewhere someone else controls it, why not do all of that yourself and not pay the fees? Or take that $400-600 a month aside for a year, use it as a down-payment for a starter home and rent it out for $1200-1500 a month. You'll make your initial investment back in a year, plus profit and you are gaining equity at the same time.