Which is made easier (albeit, slightly) when a group controls their image and thus only allows themselves to be shown in an overall positive light, e.g. "positive" propaganda. Notice how each form of American media was used to denigrate us for generations since abolition (film, theatre, television, music, radio, etc) to the point that today some random rice farmer from rural India can probably name five Black stereotypes off the top of his head.
MONEY attracts initial interest, and IMAGE seals the deal. Asians may have the money, but they also have the image (the stereotypes of being hard-working, studious, intelligent, etc).
A group that does not retain tight control over its public perception is doomed to public opinion.