When did conscious rap become "uncool"?

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i'm sick and tired of nikkas actin like kendrick is the second coming of god or something, i like him but he's not as lyrical as people make him out to be
I feel you on all that. Where does gay sex enter into the picture?!?!?!
 

Gaara

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When Conscious rappers starting thinking that conscious hip hop was nothing more than a bunch of overly critical pseudo intellectual preaching almost devoid of any enjoyabillity. Whether people want to admit it or not gangsta rappers are usually better songwriters than conscious rappers and alot times better lyricist as well (Freddie Gibbs, Jay Z) the only thing conscious rappers have over non conscious rappers is content and even then most of that is contrived. The reason Kendrick is successful is because he has conscious content with non conscious flow, delivery & songwriting ability.
 

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It never became uncool, it's just not nearly as marketable as trap/party rap or anything else played on the radio

There isn't a shortage of conscious rappers or anything they just don't gain as much shine as some of their peers
:ld:
its because they don't appeal to everyone.

Some of the most educated people I know don't listen to conscious music. Why shuold they? They're not trying to be preached to by artists who are ON AVERAGE not even college educated or well read into anything they're even trying to talk about. even further, most conscious artists don't invest in making their music sound good enough to hear more than once.
 

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When Conscious rappers starting thinking that conscious hip hop was nothing more than a bunch of overly critical pseudo intellectual preaching almost devoid of any enjoyabillity. Whether people want to admit it or not gangsta rappers are usually better songwriters than conscious rappers and alot times better lyricist as well (Freddie Gibbs, Jay Z) the only thing conscious rappers have over non conscious rappers is content and even then most of that is contrived. The reason Kendrick is successful is because he has conscious content with non conscious flow, delivery & songwriting ability.
I forget when it dawned on me, but most of these rappers who are successful aren't idiots. They just know how to market themselves. You realize this when a lot of "hood/street" artists come across sometimes as better educated and well-read or informed about certain topics than the most highfalutin conscious artist who wants to pretend people need to be dancing to endless wordflips and its the industry's fault people aren't listening to his stuff.
 
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