yo Art...
Fiddy had lyrical prowess on Power of the Dollar...then he got on the paper chase, got shot, signed with Interscope..and dumbed his lyrics way down. once you do that...you cant really go back unless you are feeding all fanbases at the same time. he became a very rich man...which ultimately was his objective...but with his simplified lyrics...his staying power was basically here today and gone tomorrow. lyrically, his mass appeal style was not built to last....basically because what the radio plays and the style that is in....changes every couple of years. Fiddy got dated real fast. Fiddy could spit...but he compromised his lyrics...something Jay and Nas never did.
jay and nas compromise their integrity lyrically every album since their original drawing inception.
especially, in the current here and now.
as neither jay nor nas is an example of sound technical skills and execution as they were in previous years.
when, they should have matured skills and grown like g rap, kane, krs, rakim, finesse, etc...
shyt even cam builds or built on skill.
nas and jay have regressed as quality emcees.
they both live off of nostalgia.
fiddy just was based off of the mase skillset on pod.
once, mase was not available to copy from consistently in that era.
he turned to pac, southern and westcoast styled music.
which some would say is being versatile.
fiddy skills morphed a lot.
also,..interscope if it wanted to.
just like with kendrick can easily change the focus of the whole industry to what they want it to be.
i also,..feel since the industry has found out how to appeal and mass market emo.
it is easier for them to use that model.
yet, it will eventually fall by the wayside.
as emo has a certain shelf life and the draw is completely limited, in a pop context.
on top of emo artist really have no way of protecting themselves lyrically battlewise.
so, once a skilled emcee comes along with a change of content and direction.
to squelch the emo model out.
fiddy could easily be the type of artist interscope remarkets as its main direction.
people forget the change in the industry trying to acquire 360 deal type artist, who are safe and pop associated.
is why the industry has embraced emo.
when, emo was drawing largely as the only drawing genre in the underground since 1996, with slug.
art barr